Sales › CRM
All-in-one CRM with free tier; easiest to start on and grow with
SMEMid-marketEnterprise
The enterprise standard; endlessly customisable, needs an admin
Mid-marketEnterprise
Simple, visual pipeline CRM built for salespeople
SMEMid-market
CRM on monday.com’s flexible work platform
SMEMid-market
Email marketing and automation with a built-in sales CRM
SMEMid-market
Affordable, feature-rich CRM inside the Zoho suite
SMEMid-market
CRM for organisations already on Microsoft 365
Mid-marketEnterprise
Freshworks CRM with built-in phone and email
SMEMid-market
Modern, data-driven CRM popular with start-ups
SMEMid-market
CRM with built-in calling for inside sales teams
SME
Sales › Prospecting and data
Advanced search and alerts across LinkedIn’s members
SMEMid-marketEnterprise
Contact database, enrichment and sequencing in one
SMEMid-market
Large B2B database with intent data
Mid-marketEnterprise
B2B data with strong phone-verified contacts
Mid-marketEnterprise
Pulls together data from many sources to build and enrich lists
SMEMid-market
AI agents that research the live web to build lists
SMEMid-market
Quick contact lookups with a browser extension
SMEMid-market
Real-time contact search and list building
SMEMid-market
Finds and verifies email addresses by domain
SME
Verifies email lists before you send
SMEMid-market
Email finding and validation from names, domains or LinkedIn
SMEMid-market
Waterfall enrichment for verified emails and phone numbers
SMEMid-market
Company and stakeholder mapping from LinkedIn data
SMEMid-market
Full-web company data for TAM mapping
SMEMid-marketEnterprise
Sales › Buying signals and intent
Person-level website visitor identification (US traffic)
SMEMid-market
Company-level website visitor identification and B2B data, strong in Europe and beyond
SMEMid-marketEnterprise
LinkedIn ad engagement tracking by company
SMEMid-market
Social selling signals from LinkedIn engagement
SMEMid-market
Web scraping platform for custom signals and data
SMEMid-marketEnterprise
Signal aggregation across community, web and product
Mid-marketEnterprise
Sales › Outbound and sales engagement
Cold email at volume with mailbox warm-up
SMEMid-market
Enterprise sales engagement and forecasting
Mid-marketEnterprise
Cadences, coaching and deal management for larger teams
Mid-marketEnterprise
Contact database, enrichment and sequencing in one
SMEMid-market
Personalised cold email and LinkedIn outreach
SME
Cold email with unlimited mailboxes and warm-up
SMEMid-market
Multichannel sequences with AI assistance
SMEMid-market
All-in-one CRM with free tier; easiest to start on and grow with
SMEMid-marketEnterprise
Simple cold email for small teams
SME
Gmail-based sequences and scheduling
SMEMid-market
Automated LinkedIn outreach across multiple sender accounts
SMEMid-market
Cold email infrastructure: private inboxes and domains
SMEMid-marketEnterprise
Cold email mailboxes and domains with automated DNS set-up
SMEMid-marketEnterprise
Sales › Calling and dialers
AI parallel dialler that only connects you when someone answers
SMEMid-marketEnterprise
AI parallel dialler for outbound teams
Mid-marketEnterprise
Cloud phone system that integrates with your CRM
SMEMid-market
Cloud phone, SMS and AI call coaching for sales teams
SMEMid-market
Programmable SMS, WhatsApp and voice
SMEMid-marketEnterprise
Sales › Proposals and e-signature
Interactive web-page proposals with sign-off
SMEMid-market
AI-agent proposals and contracts that clients sign and pay
SMEMid-market
Proposals, quotes and e-signature with CRM sync
SMEMid-market
The best-known e-signature platform
SMEMid-marketEnterprise
Proposal templates and approval workflows
SMEMid-market
Fast, design-led proposals for small teams
SME
Straightforward e-signature from Dropbox
SMEMid-market
E-signature inside Adobe and Microsoft workflows
Mid-marketEnterprise
Contracts as live, editable documents
SMEMid-market
Sales rooms with proposals, video and e-signature
SMEMid-market
Contract lifecycle management for large organisations
Enterprise
Sales › Call recording and revenue intelligence
AI notetaker with summaries and CRM sync
SMEMid-market
Revenue intelligence, call analysis and forecasting
Mid-marketEnterprise
Forecasting and pipeline inspection
Enterprise
Notes, coaching and conversation insights
SMEMid-market
AI follow-ups and CRM updates from calls
SMEMid-market
AI notetaker across meeting platforms
SME
Meeting recorder with AI notes
SME
Live transcription and meeting notes
SME
Call highlights and clips for sharing
SME
Conversation intelligence inside ZoomInfo
Mid-marketEnterprise
Marketing › Email marketing and automation
Email marketing and automation with a built-in sales CRM
SMEMid-market
All-in-one CRM with free tier; easiest to start on and grow with
SMEMid-marketEnterprise
The familiar starting point for small businesses
SME
The go-to for e-commerce and D2C brands
SMEMid-market
Clean, design-led email marketing
SMEMid-market
Email, SMS and WhatsApp at a low price
SMEMid-market
Email for creators and newsletters (formerly ConvertKit)
SME
E-commerce email and SMS
SME
Enterprise B2B marketing automation
Enterprise
Enterprise cross-channel marketing
Enterprise
Behaviour-triggered lifecycle and nurture messaging
Mid-marketEnterprise
Newsletter platform with growth and monetisation tools
SMEMid-market
Email-linked avatar shown across email clients and sites
SMEMid-marketEnterprise
Marketing › SEO and AI search
Keyword, backlink and competitor research
SMEMid-marketEnterprise
SEO, ads and content research, plus an AI visibility toolkit
SMEMid-marketEnterprise
Free data on how Google sees your site
SMEMid-marketEnterprise
Free; Bing’s index feeds Microsoft Copilot
SMEMid-marketEnterprise
Long-standing SEO suite with easy reporting
SMEMid-market
Content optimisation for ranking pages
SMEMid-market
Technical site crawler for SEO audits
SMEMid-marketEnterprise
Traffic and market intelligence on any website
Mid-marketEnterprise
Questions people search around any topic
SME
Marketing › Social media management
Publishing, inbox, listening and reporting
Mid-marketEnterprise
The original social media dashboard
SMEMid-marketEnterprise
Simple, affordable scheduling
SME
Visual planning for Instagram and TikTok
SMEMid-market
Inbox, publishing and ROI reporting
SMEMid-market
Scheduling and analytics with a strong free plan
SME
Content calendar with approvals
SME
Free tool for Facebook and Instagram
SMEMid-market
Enterprise social marketing and care
Enterprise
Enterprise social listening and consumer research
Enterprise
Video platform for long-form content and AI citations
SMEMid-marketEnterprise
Event pages, registrations and reminders
SMEMid-marketEnterprise
The B2B social network for content and outreach
SMEMid-marketEnterprise
Short-form video platform for reach and awareness
SMEMid-marketEnterprise
Marketing › Design, video and content
In Adam’s stackAustralian Design for everyone, with brand kits and AI
SMEMid-marketEnterprise
Collaborative design and prototyping
SMEMid-marketEnterprise
Professional design, video and photo tools
Mid-marketEnterprise
Fast short-form video editing
SME
Edit video and audio by editing the transcript
SMEMid-market
Studio-quality remote recording
SMEMid-market
Async screen and camera video
SMEMid-marketEnterprise
Ad-free video hosting for your site
SMEMid-market
Quick social graphics and video from Adobe
SME
Browser-based video editing with subtitles
SME
Free browser-based file and image tools
SMEMid-marketEnterprise
Marketing › Analytics and attribution
Free web analytics and conversion tracking
SMEMid-marketEnterprise
Free heatmaps and session recordings
SMEMid-marketEnterprise
Heatmaps, recordings and on-site surveys
SMEMid-market
Free dashboards from Google data sources
SMEMid-marketEnterprise
Product analytics for apps and SaaS
SMEMid-marketEnterprise
Product analytics and experimentation
Mid-marketEnterprise
B2B revenue attribution
Mid-marketEnterprise
Attribution and analytics for D2C brands
SMEMid-market
Privacy-focused analytics you can self-host
SMEMid-marketEnterprise
Enterprise digital analytics
Enterprise
Builds tagged links for campaign attribution
SMEMid-marketEnterprise
Marketing › Websites and landing pages
Design-led websites without code
SMEMid-marketEnterprise
The most widely used website platform
SMEMid-marketEnterprise
Fast, design-first marketing sites
SMEMid-market
The leading e-commerce platform
SMEMid-marketEnterprise
All-in-one sites for small businesses
SME
Drag-and-drop websites with lots of apps
SME
Landing pages built for conversion
SMEMid-market
Landing pages for paid ad teams
Mid-marketEnterprise
Fast hosting for sites, docs and shareables
SMEMid-marketEnterprise
AI website personalisation and one-to-one account pages
Mid-marketEnterprise
Domain registrar, including secondary sending domains
SMEMid-marketEnterprise
Operations › Project and work management
Flexible work management boards for any team
SMEMid-marketEnterprise
Projects, goals and workflows for growing teams
SMEMid-marketEnterprise
Tasks, docs and goals in one app
SMEMid-market
Docs, wikis and databases in one workspace
SMEMid-marketEnterprise
Simple Kanban boards
SME
The standard for software and product teams
SMEMid-marketEnterprise
Spreadsheet-style project management at scale
Mid-marketEnterprise
Work management for complex projects
Mid-marketEnterprise
Database-style apps and workflows
SMEMid-marketEnterprise
Simple project management with flat pricing
SME
Operations › Team communication and meetings
Channels, huddles and thousands of integrations
SMEMid-marketEnterprise
Chat and meetings inside Microsoft 365
SMEMid-marketEnterprise
Video meetings included with Google Workspace
SMEMid-marketEnterprise
Team chat included with Google Workspace
SMEMid-market
Meetings, webinars and team chat
SMEMid-marketEnterprise
Enterprise meetings and calling from Cisco
Mid-marketEnterprise
Async screen and camera video
SMEMid-marketEnterprise
Quick screen recordings and annotated screenshots
SMEMid-market
Operations › Docs, files and knowledge
Gmail, Drive, Docs and Sheets with Gemini
SMEMid-marketEnterprise
Outlook, Word, Excel, SharePoint and Copilot
SMEMid-marketEnterprise
Docs, wikis and databases in one workspace
SMEMid-marketEnterprise
Team wiki from Atlassian
Mid-marketEnterprise
Docs that work like apps
SMEMid-market
Verified knowledge surfaced where teams work
Mid-marketEnterprise
File storage and sharing
SMEMid-marketEnterprise
Secure content management for larger organisations
Mid-marketEnterprise
Operations › Scheduling
The best-known booking links
SMEMid-marketEnterprise
Open-source scheduling you can customise
SMEMid-market
Instant booking and routing from web forms
Mid-marketEnterprise
All-in-one CRM with free tier; easiest to start on and grow with
SMEMid-marketEnterprise
Scheduling that lets invitees overlay their calendar
SME
Booking pages included with Microsoft 365
SMEMid-market
Client booking and payments from Squarespace
SME
Group polls to find a time
SMEMid-market
Operations › Payments, billing and finance
Online payments, invoicing and subscriptions
SMEMid-marketEnterprise
In Adam’s stackAustralian Multi-currency accounts, FX and company cards
SMEMid-marketEnterprise
Cloud accounting loved by Australian small businesses
SMEMid-market
Accounting and payroll built for Australia
SMEMid-market
Widely used cloud accounting
SMEMid-market
Subscription billing and revenue operations
SMEMid-marketEnterprise
Payments in person and online
SMEMid-market
Low-cost international transfers and accounts
SMEMid-market
Merchant of record for software companies
SMEMid-market
Operations › Automation and integration
The easiest way to connect thousands of apps
SMEMid-marketEnterprise
Visual automation for more complex workflows
SMEMid-market
Open-source automation you can self-host
SMEMid-marketEnterprise
Automation inside Microsoft 365
Mid-marketEnterprise
Enterprise integration and automation
Enterprise
Integration platform with AI agents
Mid-marketEnterprise
Operations › RevOps and data sync
Syncs data between databases, warehouses and business apps
Mid-marketEnterprise
Logs sequencer activity from email and LinkedIn tools into your CRM
SMEMid-market
Reverse ETL from your data warehouse into business tools
Mid-marketEnterprise
Reverse ETL and audience activation from your warehouse
Mid-marketEnterprise
AI › AI assistants
Strong at writing, analysis, coding and long documents
SMEMid-marketEnterprise
The most widely used AI assistant
SMEMid-marketEnterprise
Built into Google Workspace and Search
SMEMid-marketEnterprise
AI inside Word, Excel, Outlook and Teams
Mid-marketEnterprise
AI search with cited sources
SMEMid-market
European AI assistant
SMEMid-market
xAI’s assistant connected to X
SME
AI › AI agents and automation
Open-source, always-on agent you host yourself
SMEMid-market
Claude working through tasks across your files and apps
SMEMid-marketEnterprise
Agentic coding from Anthropic
SMEMid-marketEnterprise
Build teams of AI agents without code
SMEMid-marketEnterprise
AI agents connected to Zapier’s app library
SMEMid-market
Open-source automation you can self-host
SMEMid-marketEnterprise
AI assistants for email, meetings and admin
SME
Build agents for Microsoft 365
Mid-marketEnterprise
AI agents inside Salesforce
Enterprise
AI › AI notetakers
AI notetaker with summaries and CRM sync
SMEMid-market
Notes that build on what you type during the call
SMEMid-market
Live transcription and meeting notes
SME
AI notetaker across meeting platforms
SME
Meeting summaries and engagement analytics
SMEMid-market
Meeting recorder with AI notes
SME
Notes, coaching and conversation insights
SMEMid-market
Summaries built into paid Zoom
SMEMid-marketEnterprise
Revenue intelligence, call analysis and forecasting
Mid-marketEnterprise
AI notetaker with automated follow-ups
SMEMid-market
AI › AI content and creative
Create slides and visuals through chat
SMEMid-marketEnterprise
AI-generated decks, docs and web pages
SMEMid-market
AI marketing content with brand controls
Mid-marketEnterprise
Enterprise AI writing platform with governance
Enterprise
AI content workflows for search
SMEMid-market
AI avatar videos and translation
SMEMid-market
AI video for training and communications
Mid-marketEnterprise
Realistic AI voices and dubbing
SMEMid-marketEnterprise
AI image generation
SME
Edit video and audio by editing the transcript
SMEMid-market
AI › AI search visibility
AI platform producing LLM and AI search-optimised content
SMEMid-market
AI visibility analytics for larger brands
Mid-marketEnterprise
Tracks brand mentions and citations across AI engines
SMEMid-market
AI visibility tracking, audits and content tools
SMEMid-market
Affordable AI search monitoring
SME
AI visibility inside Semrush
SMEMid-marketEnterprise
Brand mentions in AI answers, inside Ahrefs
SMEMid-marketEnterprise
AI search presence monitoring for brands
Mid-marketEnterprise
Free share-of-voice tracker with your own API keys
SME
221 tools across 4 categories. This is a curated shortlist of widely used options, not a paid ranking, and “best fit” is our judgement of where each tool is strongest. Pricing is shown as published by each vendor (or verified by Adam for tools in his stack) with the date it was checked; always confirm on the vendor’s site before you buy. Australian-founded companies are marked.
Marketing › Social media management
Sprout Social
In Adam’s stackPublishing, inbox, listening and reporting
Hootsuite
The original social media dashboard
Buffer
Simple, affordable scheduling
Later
Visual planning for Instagram and TikTok
Agorapulse
Inbox, publishing and ROI reporting
Metricool
Scheduling and analytics with a strong free plan
Loomly
Content calendar with approvals
Meta Business Suite
In Adam’s stackFree tool for Facebook and Instagram
Emplifi
Enterprise social marketing and care
Brandwatch
Enterprise social listening and consumer research
YouTube
In Adam’s stackVideo platform for long-form content and AI citations
Luma
In Adam’s stackEvent pages, registrations and reminders
LinkedIn
In Adam’s stackThe B2B social network for content and outreach
TikTok
In Adam’s stackShort-form video platform for reach and awareness