Marketing · Email marketing and automation
Kit
Email marketing for creators and newsletters, formerly ConvertKit
At a glance
Kit, formerly ConvertKit, is an email marketing platform built for creators, newsletter writers and small online businesses. It offers landing pages, signup forms, tagging, visual automations and email sequences, and lets users sell digital products and paid subscriptions. The company rebranded from ConvertKit to Kit in 2024.
- Category
- Email marketing and automation
- Best fit
- SME
- Pricing
- See pricing below
- In Adam’s stack
- No
Who Kit is best for
Solo creators, coaches and newsletter publishers who want to grow an audience and sell digital products from one tool. Less suited to e-commerce stores or B2B teams needing CRM features.
Key features
- Free plan for up to 10,000 subscribers
- Visual automations and email sequences
- Unlimited landing pages and forms
- Selling digital products and paid newsletters
- Subscriber tagging and segmentation
- Engagement scoring and deliverability reports on Pro
Why it’s worth it
It bundles audience growth, automation and selling into one simple tool, so a creator can run a newsletter business without stitching apps together.
Things to consider
- Free plan has no automations or sequences
- Fewer design options than template-heavy tools
- Price rises with subscriber count
Kit pricing
Pricing as published by Kit
Free plan up to 10,000 subscribers. Creator $33/month or $390/year, Pro $66/month or $790/year at 1,000 subscribers, scaling with list size. Prices shown in $ (USD).
Source: kit.com/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Kit
Other tools listed under Email marketing and automation. Tools from Adam’s stack are marked.
Email marketing and automation with a built-in sales CRM
SMEMid-marketHubSpot
In Adam’s stackAll-in-one CRM with free tier; easiest to start on and grow with
SMEMid-marketEnterpriseThe familiar starting point for small businesses
SMEThe go-to for e-commerce and D2C brands
SMEMid-marketCampaign Monitor
AustralianClean, design-led email marketing
SMEMid-marketEmail, SMS and WhatsApp at a low price
SMEMid-marketE-commerce email and SMS
SMEEnterprise B2B marketing automation
EnterpriseEnterprise cross-channel marketing
Enterprise
FAQ
Kit: common questions
Is Kit the same as ConvertKit?
Yes. ConvertKit rebranded as Kit in 2024. The product and accounts carried over.
Is Kit free?
Kit has a free plan for up to 10,000 subscribers with unlimited broadcasts, forms and landing pages. Automations and sequences need a paid plan.
Kit vs Mailchimp?
Kit is built for creators selling content and products, with simple tagging and automations. Mailchimp is more general purpose with more templates and integrations.
Can’t find a tool that fits?
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