AI · AI search visibility
Profound
Enterprise analytics for how brands appear in AI-generated answers
At a glance
Profound is a New York-based AI visibility platform that tracks how often and how favourably brands appear in answers from engines such as ChatGPT, Perplexity, Gemini, Google AI Overviews, Microsoft Copilot and Claude. It runs tracked prompts daily, analyses citations and AI crawler activity, and adds agents and an AI Marketer to help teams act on the findings.
- Category
- AI search visibility
- Best fit
- Mid-market · Enterprise
- Pricing
- Visit vendor site for pricing
- In Adam’s stack
- No
Who Profound is best for
Larger brands and enterprise marketing teams that need detailed, multi-engine AI search reporting with exports, API access and SSO. Pick it when AI visibility is a board-level metric and you want depth over a low entry price.
Key features
- Daily prompt tracking across up to 9 AI engines
- Citation and competitor share analysis
- Agent Analytics on AI crawler visits to your site
- Prompt Volumes data on what people ask AI engines
- ChatGPT Shopping visibility tracking
- All-time history, CSV/JSON exports and API (Enterprise)
Why it’s worth it
It gives large marketing teams a measurable view of AI search performance across many engines, which helps justify and steer investment in AI visibility work.
Things to consider
- Main plans are custom priced through sales, which puts it out of reach of many small businesses
- The free trial covers only 3 engines and 50 prompts for 7 days
- It focuses on measurement and recommendations, so you still need people or other tools to produce the content
Profound pricing
Visit vendor site for pricing.
Profound doesn’t publish full pricing we could verify. Go to the Profound website.
Alternatives to Profound
Other tools listed under AI search visibility. Tools from Adam’s stack are marked.
Psyke
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SMEMid-marketSearchable
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SMEMid-marketEnterpriseBrand mentions in AI answers, inside Ahrefs
SMEMid-marketEnterpriseAI search presence monitoring for brands
Mid-marketEnterpriseFreeSOV
In Adam’s stackFree share-of-voice tracker with your own API keys
SME
FAQ
Profound: common questions
What does Profound do?
Profound tracks how a brand shows up in AI answers from tools such as ChatGPT, Perplexity, Gemini and Google AI Overviews, and shows citations, competitors and opportunities to improve.
How much does Profound cost?
Profound offers a short free trial, while its Enterprise plans are custom priced through a sales demo. An Agency Growth plan is also referenced, but pricing is not published.
Profound vs Peec AI?
Both track brand visibility in AI engines. Profound targets larger enterprises with deeper features and sales-led pricing, while Peec AI offers tiered self-serve plans that suit smaller teams and agencies.
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