Marketing · SEO and AI search
AnswerThePublic
Keyword tool that maps the questions people search about a topic
At a glance
AnswerThePublic turns a keyword into a map of the questions, comparisons and phrases people search for around it. It pulls this from Google and other search engines.
- Category
- SEO and AI search
- Best fit
- SME
- Pricing
- See pricing below
- In Adam’s stack
- Yes
Who AnswerThePublic is best for
Content marketers, small businesses and founders planning blog posts, FAQ pages or video topics who want buyer questions in plain language. Choose it over a full SEO suite when you mainly need content ideas rather than rank tracking or backlink data.
Key features
- Question and comparison maps for any topic
- Search volume data on paid plans
- Exports for content planning
- Free daily searches
Why it’s worth it
It shows you what your buyers actually want to know, in their own words. That’s the raw material for blog posts, FAQ pages and the kind of content AI assistants like to cite.
Things to consider
- The free tier allows only a few searches a day, so regular research needs a paid plan
- It is an ideas tool, not a full SEO platform: there is no rank tracking, site audit or backlink analysis
- Results for niche or very local Australian terms can be thin, so check volumes before building content around them
AnswerThePublic pricing
Cost (ex GST), verified by Adam
Free with 3 searches a day. Individual ≈A$13 to $16/mo (US$9 to $11), Pro ≈A$142/mo (US$99), Expert ≈A$285/mo (US$199).
Source: That Marketing Buddy; Toolradar. Checked 1 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to AnswerThePublic
Other tools listed under SEO and AI search. Tools from Adam’s stack are marked.
Ahrefs
In Adam’s stackKeyword, backlink and competitor research
SMEMid-marketEnterpriseSEO, ads and content research, plus an AI visibility toolkit
SMEMid-marketEnterpriseGoogle Search Console
In Adam’s stackFree data on how Google sees your site
SMEMid-marketEnterpriseBing Webmaster Tools
In Adam’s stackFree; Bing’s index feeds Microsoft Copilot
SMEMid-marketEnterpriseLong-standing SEO suite with easy reporting
SMEMid-marketContent optimisation for ranking pages
SMEMid-marketTechnical site crawler for SEO audits
SMEMid-marketEnterpriseTraffic and market intelligence on any website
Mid-marketEnterprise
FAQ
AnswerThePublic: common questions
What is AnswerThePublic used for?
It is used to find the questions, comparisons and phrases people search around a keyword, so you can plan content, FAQs and video topics that match real buyer queries. It is now part of Neil Patel's NP Digital stable of tools.
Is AnswerThePublic free?
Yes, there is a free tier with a small number of searches per day. Paid plans add more searches, search volume data and extra features for regular research.
AnswerThePublic vs Semrush?
AnswerThePublic is a focused, low-cost tool for content and question ideas. Semrush is a full SEO suite with keyword difficulty, rank tracking, site audits and backlink data, at a much higher price.
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