Sales · CRM
Attio
Flexible, AI-native CRM with a customisable data model for modern revenue teams
At a glance
Attio is a London-based CRM that lets teams build their own data model with custom objects, attributes and relationships, rather than fitting into a fixed structure. It syncs email and calendars, enriches records automatically and runs workflows for routing, scoring and sequences. AI features include Ask Attio for questions about your data, custom agents, a web research agent and call intelligence.
- Category
- CRM
- Best fit
- SME · Mid-market
- Pricing
- See pricing below
- In Adam’s stack
- No
Who Attio is best for
Start-ups and scale-ups, particularly in software and venture-backed businesses, that want a modern CRM they can shape around non-standard processes such as fundraising, partnerships or product-led sales.
Key features
- Custom objects, attributes and relationships
- Automatic email and calendar sync with activity logging
- Automatic record enrichment
- Workflow automation for routing, scoring and sequence enrolment
- Ask Attio, custom agents and web research agent
- Call intelligence and real-time reporting
Why it’s worth it
It adapts to how your team actually works and fills itself from your inbox and calendar, which cuts manual data entry. It feels fast and modern compared with legacy CRMs.
Things to consider
- Per-seat cost on Pro is higher than many small-business CRMs
- Free plan limits objects, reports and email sends, so most teams will need a paid plan
- Its flexibility means someone needs to design the data model and workflows upfront
Attio pricing
Pricing as published by Attio
Free for up to 3 seats. Plus $35/seat/month billed annually ($44 monthly). Pro $79/seat/month billed annually ($99 monthly). Enterprise by quote, billed annually. 14-day trial of Pro.
Source: attio.com/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Attio
Other tools listed under CRM. Tools from Adam’s stack are marked.
HubSpot
In Adam’s stackAll-in-one CRM with free tier; easiest to start on and grow with
SMEMid-marketEnterpriseThe enterprise standard; endlessly customisable, needs an admin
Mid-marketEnterpriseSimple, visual pipeline CRM built for salespeople
SMEMid-marketCRM on monday.com’s flexible work platform
SMEMid-marketEmail marketing and automation with a built-in sales CRM
SMEMid-marketAffordable, feature-rich CRM inside the Zoho suite
SMEMid-marketCRM for organisations already on Microsoft 365
Mid-marketEnterpriseFreshworks CRM with built-in phone and email
SMEMid-marketCRM with built-in calling for inside sales teams
SME
FAQ
Attio: common questions
Is Attio good for start-ups?
Yes. Attio is popular with start-ups because its free plan covers up to three seats and its custom data model handles processes such as fundraising and partnerships as well as sales.
How much does Attio cost?
Attio has a free plan for up to three seats. Plus costs $35 and Pro $79 per seat per month billed annually, with Enterprise priced on request.
Attio vs HubSpot?
Attio is more flexible and modern in how it structures data and suits early-stage teams. HubSpot offers more built-in marketing tools and a larger ecosystem for businesses scaling sales and marketing together.
Can’t find a tool that fits?
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