AI · AI content and creative

Synthesia

AI avatar video platform for training and corporate communications

Best fit: Mid-market · Enterprise

At a glance

Synthesia is a London-based AI video platform that creates presenter-led videos from text using stock or personal AI avatars. Teams build videos from templates in a browser editor, then share, translate and track them, with features aimed at learning and development such as interactive videos, roleplays and SCORM export.

Category
AI content and creative
Best fit
Mid-market · Enterprise
Pricing
See pricing below
In Adam’s stack
No

Who Synthesia is best for

Learning and development, HR and internal comms teams producing training, onboarding and policy videos at scale. Choose it when you need enterprise controls like SSO, brand kits and LMS-friendly exports.

Key features

  • Text-to-video with 125+ to 240+ AI avatars depending on plan
  • Personal avatars of your own presenters
  • AI Video Assistant for drafting videos
  • Dubbing and 1-click translation into 140+ languages (Enterprise)
  • Interactive videos, surveys and roleplays
  • SCORM export, brand kits and SAML/SSO (Enterprise)

Why it’s worth it

It makes training content cheap to update: change the script and regenerate the video instead of reshooting, which matters when policies and products change often.

Things to consider

  • The free Basic plan watermarks videos and does not allow downloads
  • Video minutes are tied to monthly credits, so large training libraries push you toward Enterprise
  • Key enterprise features like SCORM export, brand kits and full translation sit in the custom-priced tier

Synthesia pricing

Pricing as published by Synthesia

Basic free (watermarked). Starter US$29/month and Pro US$89/month billed monthly, with savings on yearly billing. Enterprise by quote.

Source: synthesia.io/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.

Alternatives to Synthesia

Other tools listed under AI content and creative. Tools from Adam’s stack are marked.

  • Claude Design

    In Adam’s stack

    Create slides and visuals through chat

    SMEMid-marketEnterprise
  • AI-generated decks, docs and web pages

    SMEMid-market
  • AI marketing content with brand controls

    Mid-marketEnterprise
  • Enterprise AI writing platform with governance

    Enterprise
  • AirOps

    In Adam’s stack

    AI content workflows for search

    SMEMid-market
  • AI avatar videos and translation

    SMEMid-market
  • Realistic AI voices and dubbing

    SMEMid-marketEnterprise
  • AI image generation

    SME
  • Edit video and audio by editing the transcript

    SMEMid-market

FAQ

Synthesia: common questions

How much does Synthesia cost?

Synthesia has a free Basic plan, Starter at US$29 a month and Pro at US$89 a month when billed monthly, with discounts for annual billing. Enterprise is custom priced.

What is Synthesia used for?

It is mostly used for training, onboarding, compliance and internal communications videos, where avatars present scripted content that can be updated and translated without reshooting.

Can Synthesia videos go into an LMS?

Yes. Synthesia supports SCORM export on its Enterprise plan so videos can be loaded into learning management systems.

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