Sales · Prospecting and data
ZoomInfo
Enterprise B2B contact database with intent signals and an AI sales agent
At a glance
ZoomInfo is a go-to-market data platform that combines a large database of B2B contacts and companies with buyer intent signals, website visitor tracking and conversation intelligence (Chorus). Teams search and filter the database, enrich their CRM, and use ZoomInfo Copilot, its AI sales agent, to prioritise accounts and draft outreach. Packages are split across sales, marketing, talent and operations, and usage runs on credits.
- Category
- Prospecting and data
- Best fit
- Mid-market · Enterprise
- Pricing
- Visit vendor site for pricing
- In Adam’s stack
- No
Who ZoomInfo is best for
Mid-market and enterprise sales and marketing teams, especially those selling into North America, that want data, intent, ABM advertising and workflow automation from one vendor. Smaller teams with modest volumes usually get better value from lighter tools such as Lusha or Apollo.
Key features
- Contact and company database with direct dials and emails
- Streaming buyer intent and website visitor identification
- ZoomInfo Copilot AI agent for account prioritisation
- GTM Studio for signal-triggered workflows
- Chorus conversation intelligence
- CRM enrichment, API and data-as-a-service delivery
Why it’s worth it
Few providers match its depth of North American contact data combined with intent and engagement tools in one contract, which suits teams that need volume and coverage at scale.
Things to consider
- Pricing is not published and annual contracts are typically a significant commitment, with cost driven by seats, credits and add-ons
- Coverage is strongest in North America, so test the quality of Australian contacts before signing
- The platform is broad, so expect onboarding time to get value from intent and workflow features
For Australian businesses
US company headquartered in Vancouver, Washington. Pricing is quoted by sales rather than published.
ZoomInfo pricing
Visit vendor site for pricing.
ZoomInfo doesn’t publish full pricing we could verify. Go to the ZoomInfo website.
Alternatives to ZoomInfo
Other tools listed under Prospecting and data. Tools from Adam’s stack are marked.
LinkedIn Sales Navigator
In Adam’s stackAdvanced search and alerts across LinkedIn’s members
SMEMid-marketEnterpriseApollo.io
In Adam’s stackContact database, enrichment and sequencing in one
SMEMid-marketB2B data with strong phone-verified contacts
Mid-marketEnterprisePulls together data from many sources to build and enrich lists
SMEMid-marketOrigami
In Adam’s stackAI agents that research the live web to build lists
SMEMid-marketQuick contact lookups with a browser extension
SMEMid-marketReal-time contact search and list building
SMEMid-marketFinds and verifies email addresses by domain
SMENeverBounce
In Adam’s stackVerifies email lists before you send
SMEMid-market
FAQ
ZoomInfo: common questions
How much does ZoomInfo cost?
ZoomInfo does not publish prices. Its sales packages (Professional, Copilot Advanced and Copilot Enterprise) are quoted based on features, number of licences and credit usage, and a limited free tier, ZoomInfo Lite, is available.
Is ZoomInfo good for Australian businesses?
It can be, but its data is deepest in North America. Ask for a sample of Australian contacts in your target segment during evaluation before committing to an annual contract.
ZoomInfo vs Cognism?
ZoomInfo is the broader platform with stronger North American coverage plus intent, ABM and conversation intelligence. Cognism focuses on compliant European data and phone-verified mobile numbers, so it suits teams prospecting mainly in the UK and Europe.
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