Marketing · Analytics and attribution
Hotjar (now Contentsquare)
Heatmaps, session recordings and surveys, now merged into Contentsquare
At a glance
Hotjar was a popular website behaviour tool for heatmaps, session recordings and on-site surveys. It is now part of Contentsquare, which acquired it, and the two products have merged into a single platform under the Contentsquare name. New Hotjar accounts can no longer be created, so new users sign up to Contentsquare, while existing Hotjar customers can still log in.
- Category
- Analytics and attribution
- Best fit
- SME · Mid-market
- Pricing
- See pricing below
- In Adam’s stack
- No
Who Hotjar (now Contentsquare) is best for
Marketing and UX teams that want heatmaps, session replay and visitor surveys in one place. Choose it over free Microsoft Clarity when you also need surveys, funnels, error monitoring and deeper analysis.
Key features
- Click, scroll and movement heatmaps
- Session replay of real visitor journeys
- On-site surveys and feedback
- Funnels and error monitoring
- Integrations with common marketing and analytics tools
Why it’s worth it
It combines what visitors do with what they tell you, so you can see why a page underperforms rather than just that it does.
Things to consider
- The move from Hotjar to Contentsquare means plans, features and pricing have changed, so existing Hotjar setups may need review
- Paid tier pricing is not published on the pricing page and can rise quickly with session volume
- Session recording tools need care with privacy settings and consent
Hotjar (now Contentsquare) pricing
Pricing as published by Hotjar (now Contentsquare)
Hotjar sign-ups now go to Contentsquare. Contentsquare Free includes up to 200k sessions per month with heatmaps, session replay, surveys, funnels and error monitoring. 15-day Growth plan trial. Paid plan prices are not published.
Source: contentsquare.com/hotjar. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Hotjar (now Contentsquare)
Other tools listed under Analytics and attribution. Tools from Adam’s stack are marked.
Google Analytics 4
In Adam’s stackFree web analytics and conversion tracking
SMEMid-marketEnterpriseMicrosoft Clarity
In Adam’s stackFree heatmaps and session recordings
SMEMid-marketEnterpriseFree dashboards from Google data sources
SMEMid-marketEnterpriseProduct analytics for apps and SaaS
SMEMid-marketEnterpriseProduct analytics and experimentation
Mid-marketEnterpriseB2B revenue attribution
Mid-marketEnterpriseAttribution and analytics for D2C brands
SMEMid-marketPrivacy-focused analytics you can self-host
SMEMid-marketEnterpriseEnterprise digital analytics
Enterprise
FAQ
Hotjar (now Contentsquare): common questions
What happened to Hotjar?
Hotjar is now part of Contentsquare, and the two platforms have merged under the Contentsquare name. New Hotjar accounts can no longer be created, but existing customers can still log in.
Is there still a free Hotjar plan?
The Hotjar free plan has been replaced by Contentsquare Free, which includes heatmaps, session replay, surveys and funnels, with up to 200k sessions per month.
Hotjar vs Microsoft Clarity?
Microsoft Clarity is fully free for heatmaps and recordings. Hotjar, now Contentsquare, adds surveys, funnels and more advanced analysis, which suits teams doing ongoing conversion optimisation.
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