Sales · Buying signals and intent
Apify
Web scraping and automation platform with a marketplace of ready-made scrapers
At a glance
Apify is a cloud platform for web scraping, data extraction and browser automation. Jobs run as serverless programs called Actors, which you can pick from the Apify Store's tens of thousands of ready-made scrapers (for sites such as Google Maps, Instagram, Facebook and TikTok) or build yourself in JavaScript, TypeScript or Python. Results can be scheduled, called by API and exported or sent to tools like Google Sheets, Zapier, n8n and AI agents via MCP.
- Category
- Buying signals and intent
- Best fit
- SME · Mid-market · Enterprise
- Pricing
- See pricing below
- In Adam’s stack
- No
Who Apify is best for
Teams that need custom buying signals or lead data no off-the-shelf sales tool provides, such as job postings, directory listings or review sites. It suits technical marketers, RevOps and agencies comfortable configuring inputs and outputs.
Key features
- Apify Store marketplace of ready-to-run scrapers and automations
- Custom Actors built with Python, JavaScript or TypeScript
- Built-in proxies and anti-blocking
- Scheduling, API access and data export
- Integrations with Zapier, n8n, Google Sheets, Slack and webhooks
- MCP server so AI assistants like Claude can run Actors
Why it’s worth it
It lets you collect almost any public web data as a repeatable feed without building and hosting scraping infrastructure yourself.
Things to consider
- Usage-based billing means costs depend on compute and proxy use, which can be hard to predict for large jobs
- Many Store Actors are built by third parties, so quality and maintenance vary
- You are responsible for complying with each website's terms and privacy law when scraping personal data
Apify pricing
Pricing as published by Apify
Free plan with US$5/month of usage. Starter US$19/month, Scale US$199/month and Business US$999/month, each including that amount as prepaid usage, then pay as you go (compute units from US$0.20 down to US$0.13). Enterprise custom. Annual billing saves 10%.
Source: apify.com/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Apify
Other tools listed under Buying signals and intent. Tools from Adam’s stack are marked.
Person-level website visitor identification (US traffic)
SMEMid-marketCompany-level website visitor identification and B2B data, strong in Europe and beyond
SMEMid-marketEnterpriseLinkedIn ad engagement tracking by company
SMEMid-marketSocial selling signals from LinkedIn engagement
SMEMid-marketSignal aggregation across community, web and product
Mid-marketEnterprise
FAQ
Apify: common questions
Is Apify free?
Yes, there is a free plan with US$5 of platform usage each month and no credit card required. Paid plans start at US$19 a month plus usage.
Can I use Apify for lead generation?
Yes. The Apify Store includes scrapers for sources such as Google Maps and business directories, and you can schedule them and send results to a sheet or CRM, though you must respect site terms and privacy law.
Do I need to code to use Apify?
Not for ready-made Actors from the Store, which you configure through a form. Building your own Actors requires JavaScript, TypeScript or Python.
Can’t find a tool that fits?
When every option forces a workaround, our trusted build partners can build it: apps, automations and AI agents designed around how your business actually works.