Lead
Founder and Lead Advisor
Adam Agresta
Sets the strategy, brings in the right people and stays accountable for the result, from the first chat to handover.
- Strategy
- Sales
- Partnerships
Hi, I’m Adam Agresta.
I’ve spent more than 15 years on the commercial side of growing businesses: building sales engines, running partner ecosystems and launching my own brands. Most recently I led commercial at an AI search company, where I saw first-hand where AI delivers and where it doesn’t.
The pattern was consistent. The businesses that got results asked better questions before they bought anything. Promptwise Advisory exists to ask those questions early. I build the strategy, bring in specialists I trust to deliver each part, and stay accountable for the outcome.
I won’t pretend to do everything myself, and I won’t recommend a tool you don’t need.
At a glance
Adam Agresta is the founder and lead advisor of Promptwise Advisory, a Sydney-based sales, marketing and AI consultancy. He has 15+ years in sales, marketing and partnerships, most recently as Head of Commercial at Psyke, an AI search platform, and he also runs the award-winning pie business Nonna Tina’s.
- Role
- Founder and Lead Advisor, Promptwise Advisory
- Based
- Sydney, Australia
- Previously
- Head of Commercial at Psyke; Head of Channel ANZ at ActiveCampaign
- Also
- Founder of Nonna Tina’s
Fifteen years, in order
From customer service and sales roles to start-up advisory, SaaS partnerships, an AI start-up and a pie business on the side.
On the ActiveCampaign stand at a digital marketing trade event.
- 2026
Founder, Promptwise Advisory
Sales, marketing and AI strategy for growing businesses.
- 2025 to 2026
Head of Commercial, Psyke
First dedicated sales hire at an AI search platform. Built the sales function from the ground up, helped take it to 60+ clients across AMER, LATAM, EMEA and APAC and $1.1M in gross ACV, and supported and mentored the sales team as a player-coach.
- 2021 to now
Founder and Director, Nonna Tina’s
Built an Italian-inspired pie brand from launch: gold at Australia’s Best Pie Competition 2023, 11,000+ pies sold and 35 corporate catering clients.
- 2019 to 2023
Head of Channel ANZ, ActiveCampaign
Ran the agency partner ecosystem across Australia and New Zealand. 152% of target in Q1 2022 and a place in ACE Club, ActiveCampaign’s President’s Club. Managed a partner book worth close to US$4M by the end of the role, having helped double it.
- 2016
Head Growth Strategist, Hyper Apps
$500K+ in sales within 12 months and promoted within four. Doubled monthly lead generation by rolling out HubSpot.
- 2015 to 2019
Founder and Advisor, Agresta’s Advisory
Advised 40+ start-ups on strategy and growth, and referred $1M+ in work through partner channels.
- 2011 to 2015
Where it started
Sales, marketing and customer service roles with businesses including Merivale, Coca-Cola, Fit n Fast and CBA. Hospitality, consumer brands, fitness and banking each taught the same fundamentals the hard way: listen first, then solve the problem in front of you.
Leadership
How I lead
I’ve led SDRs, BDRs, account executives and customer success reps, ran ActiveCampaign’s partner channel across Australia and New Zealand, and coached a CEO on how to sell. I’ve also led as a business owner, building Nonna Tina’s from launch.
My approach is in Leading the team, part four of my Sales Philosophy.
- Hire to the bar. Borrowed from EOS: the traits of your best people become the standard every hire has to meet.
- Onboard properly. A 30-60-90 day plan and one playbook that holds everything a new rep needs.
- Run a rhythm. Monday kick-offs, Friday wrap-ups, weekly exec sales and customer success meetings.
- Watch a few clear numbers. A simple weekly scorecard and strict CRM hygiene.
- Coach consistently. Weekly for new reps, then monthly, then quarterly as they grow.
The team
One accountable lead, the right specialists for each job
Every engagement is led by Adam, with trusted build partners on anything that needs building and senior specialists from our network brought in for each part of the plan. You only pay for the expertise your plan needs.
AI and build network
Head of Technology
Designs the architecture behind a build: the apps, portals and integrations that tie your stack together.
- Apps and portals
- Integrations
- Architecture
AI and build network
AI Automation Engineer
Builds the AI agents and automations that take admin off your plate, with guardrails and a person signing off anything sensitive.
- AI agents
- Workflows
- MCP connectors
Specialist network
RevOps and CRM Specialist
Sets up and cleans up your CRM, pipeline stages and reporting, so every number you look at can be trusted.
- HubSpot
- Pipeline design
- Reporting
Specialist network
Outbound and Data Specialist
Builds target lists, enriches and verifies the data, and runs outbound that reads like a person wrote it.
- Clay
- Sequencing
- Deliverability
Specialist network
Paid Media Specialist
Plans and runs Google, Meta and LinkedIn campaigns, with conversion tracking that feeds back into the CRM.
- Google Ads
- Meta
- LinkedIn Ads
Specialist network
Growth and Lifecycle Marketer
Turns leads into customers and customers into repeat buyers with nurture, onboarding and lifecycle email.
- Email nurture
- Funnels
- Experiments
Specialist network
GEO and SEO Specialist
Gets you found in Google and recommended by ChatGPT, Claude and Perplexity, from technical fixes to content.
- AI search
- Technical SEO
- Structured data
Specialist network
Content and Video Producer
Produces the short-form video, YouTube content and client stories that build trust and earn AI citations.
- YouTube
- Short-form
- Case studies
More on the people, apps and agencies I bring in on the partners page, or book a free 30-minute chat to find out who would work on your plan.
The people part
Most of the best work I’ve done came from good relationships. These are a few of the teams and partners behind it.
Outside client work I run Nonna Tina’s, an award-winning Italian-inspired pie business. It keeps me honest about what it takes to win customers with your own money on the line.
Keep exploring
FAQ
Frequently asked questions
Who is on the Promptwise Advisory team?
Every engagement is led by founder Adam Agresta. Trusted build partners, led by a Head of Technology with an AI automation engineer, build apps, integrations and AI agents. Senior specialists from the Promptwise network cover RevOps and CRM, outbound and data, paid media, growth and lifecycle marketing, GEO and SEO, and content and video, brought in for each part of the plan.
Who is Adam Agresta?
Adam Agresta is a Sydney-based sales, marketing and AI consultant and the founder of Promptwise Advisory. He was Head of Commercial at AI search platform Psyke, Head of Channel ANZ at ActiveCampaign, and founded the pie business Nonna Tina’s.
What is Adam Agresta’s background?
Adam Agresta started in sales, marketing and customer service roles at businesses including Merivale, Coca-Cola, Fit n Fast and CBA, advised 40+ start-ups, led growth at Hyper Apps and ran ActiveCampaign’s ANZ partner channel before joining Psyke.
Why did Adam Agresta start Promptwise Advisory?
Leading commercial at an AI search company showed Adam that the businesses getting results from AI asked better questions before they bought anything. Promptwise Advisory exists to ask those questions early, set the strategy and stay accountable for the outcome.
How can I contact Adam Agresta?
Email adam@promptwise.com.au, call 0467 679 132, connect on LinkedIn at linkedin.com/in/adamagresta, or book a free 30-minute chat at promptwise.com.au/contact.
How does Adam Agresta lead a sales team?
He hires to a clear bar based on the company’s best people (an idea from EOS), onboards with a 30-60-90 day plan and one playbook, runs a weekly rhythm of team, executive and customer success meetings off a simple scorecard with strict CRM hygiene, and coaches weekly until reps are ready for monthly, then quarterly, check-ins.
Not sure where to start?
That’s exactly what the first conversation is for. It’s free.