Marketing · Email marketing and automation
Brevo
Email, SMS and WhatsApp marketing with built-in CRM at low cost
At a glance
Brevo, formerly Sendinblue, is a marketing platform covering email, SMS, WhatsApp, push notifications and live chat, plus transactional email and a sales CRM. Pricing is based on email volume rather than contact count, so you can store large contact lists without paying more. Higher tiers add automation, A/B testing, contact scoring and e-commerce features.
- Category
- Email marketing and automation
- Best fit
- SME · Mid-market
- Pricing
- See pricing below
- In Adam’s stack
- No
Who Brevo is best for
Small businesses with big contact lists but modest sending volume, and teams wanting several channels in one inexpensive tool. A strong pick when Mailchimp-style per-contact pricing gets too expensive.
Key features
- Pricing by email volume, not contacts
- Email, SMS, WhatsApp and push channels
- Unlimited marketing automation workflows on Standard
- Transactional email and SMTP relay
- Built-in sales CRM and live chat
- Pay-as-you-go email credits
Why it’s worth it
It offers multichannel marketing at a lower price than most rivals, especially for businesses with large lists.
Things to consider
- Free plan is limited to 300 emails a day
- SMS and WhatsApp credits are paid separately
- WhatsApp, contact scoring and phone support need the Professional plan
For Australian businesses
Brevo publishes AUD pricing.
Brevo pricing
Pricing as published by Brevo
Free plan (up to 300 emails/day). Starter A$12/month (US$9) and Standard A$25/month (US$18) paid monthly, from 5,000 emails/month. Professional A$578/month (US$350) from 150,000 emails/month. Enterprise by quote. Around 10% off yearly billing.
Source: brevo.com/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Brevo
Other tools listed under Email marketing and automation. Tools from Adam’s stack are marked.
Email marketing and automation with a built-in sales CRM
SMEMid-marketHubSpot
In Adam’s stackAll-in-one CRM with free tier; easiest to start on and grow with
SMEMid-marketEnterpriseThe familiar starting point for small businesses
SMEThe go-to for e-commerce and D2C brands
SMEMid-marketCampaign Monitor
AustralianClean, design-led email marketing
SMEMid-marketEmail for creators and newsletters (formerly ConvertKit)
SMEE-commerce email and SMS
SMEEnterprise B2B marketing automation
EnterpriseEnterprise cross-channel marketing
Enterprise
FAQ
Brevo: common questions
Is Brevo the same as Sendinblue?
Yes. Sendinblue rebranded as Brevo in 2023 and expanded beyond email into SMS, WhatsApp, CRM and live chat.
How much does Brevo cost in Australia?
Brevo lists AUD prices: Starter from A$12 a month and Standard from A$25 a month paid monthly, with a free plan of up to 300 emails a day.
Brevo vs Mailchimp?
Brevo charges by emails sent rather than contacts stored, which is usually cheaper for large lists, and includes SMS and WhatsApp. Mailchimp has more integrations and templates.
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