Sales · Prospecting and data
Apollo.io
B2B contact database with enrichment and outbound sequencing in one platform
At a glance
Apollo is a B2B contact database combined with a sales engagement tool. You search for companies and people by industry, size, title and dozens of other filters, enrich their details, and send sequences without leaving the platform.
- Category
- Prospecting and data
- Best fit
- SME · Mid-market
- Pricing
- See pricing below
- In Adam’s stack
- Yes
Who Apollo.io is best for
Small and mid-sized outbound teams and founders who want list building, contact data and sequencing in one affordable tool. Pick it over stitching together separate data and email tools when budget is tight.
Key features
- Searchable database of companies and contacts
- Email and phone enrichment
- Sequences across email, calls and LinkedIn tasks
- Buying-intent signals and job-change alerts
Why it’s worth it
It replaces separate list-building, enrichment and sequencing tools for most small teams. Reps spend their time talking to the right people instead of hunting for email addresses.
Things to consider
- Data accuracy and phone coverage vary by market, so test results for your Australian target segments before committing
- Credits for exports and phone numbers run out quickly on lower plans
- Sending outbound email from Apollo still needs careful domain warm-up and compliance with the Spam Act
For Australian businesses
Apollo is US-based and prices its plans in USD.
Apollo.io pricing
Cost (ex GST), verified by Adam
Free plan. Per user, billed annually: Basic ≈A$70 (US$49), Professional ≈A$113 (US$79), Organization ≈A$170 (US$119, 3-user minimum). Monthly billing ≈A$84, A$142, A$213.
Source: apollo.io/pricing via Hackceleration, Landbase. Checked 1 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Apollo.io
Other tools listed under Prospecting and data. Tools from Adam’s stack are marked.
LinkedIn Sales Navigator
In Adam’s stackAdvanced search and alerts across LinkedIn’s members
SMEMid-marketEnterpriseLarge B2B database with intent data
Mid-marketEnterpriseB2B data with strong phone-verified contacts
Mid-marketEnterprisePulls together data from many sources to build and enrich lists
SMEMid-marketOrigami
In Adam’s stackAI agents that research the live web to build lists
SMEMid-marketQuick contact lookups with a browser extension
SMEMid-marketReal-time contact search and list building
SMEMid-marketFinds and verifies email addresses by domain
SMENeverBounce
In Adam’s stackVerifies email lists before you send
SMEMid-market
FAQ
Apollo.io: common questions
What is Apollo.io used for?
Apollo is used to find B2B prospects, enrich their contact details and run outbound email and call sequences from one platform.
Does Apollo have good Australian data?
It includes Australian companies and contacts, but coverage and accuracy vary by industry and role. Run a test search on your target segment and check bounce rates before relying on it.
Apollo vs LinkedIn Sales Navigator?
Sales Navigator is best for researching people and accounts on LinkedIn but provides no emails or phone numbers. Apollo supplies contact data and sequencing, so many teams use both together.
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