Sales · CRM
Salesforce Sales Cloud
Highly customisable enterprise CRM for managing leads, accounts, opportunities and forecasts
At a glance
Salesforce Sales Cloud is Salesforce's CRM for sales teams, covering leads, accounts, contacts, opportunities, forecasting and reporting on the Salesforce platform. Almost every object, field, process and screen can be customised, and the AppExchange marketplace adds thousands of integrations. In 2026 Salesforce replaced its Enterprise and Unlimited editions with new Core, Advanced and Max editions that bundle AI features.
- Category
- CRM
- Best fit
- Mid-market · Enterprise
- Pricing
- See pricing below
- In Adam’s stack
- No
Who Salesforce Sales Cloud is best for
Mid-sized and large organisations with complex sales processes, multiple teams or regions, and the budget for an admin or implementation partner. Pick it when you need deep customisation and enterprise controls that lighter CRMs cannot match.
Key features
- Lead, account, contact and opportunity management with custom objects and fields
- Pipeline forecasting and configurable reports and dashboards
- Flow automation for approvals, routing and multi-step processes
- AppExchange marketplace for third-party apps and integrations
- AI agents and assistants built into the platform
- Granular roles, permissions and sharing rules for large teams
Why it’s worth it
It scales to almost any sales structure and can be shaped to match how your business actually sells. For larger teams it becomes the system of record that other tools plug into.
Things to consider
- Per-user costs rise steeply above the Starter and Pro suites, and add-ons can lift the bill further
- Most organisations need a dedicated admin or partner to configure and maintain it
- Long implementation times and a steep learning curve for reps compared with simpler CRMs
For Australian businesses
Salesforce publishes Sales Cloud list prices in AUD on its Australian site.
Salesforce Sales Cloud pricing
Pricing as published by Salesforce Sales Cloud
Free Suite A$0. Starter Suite A$35/user/month (billed monthly or annually). Pro Suite A$140/user/month billed annually. Sales Cloud Core A$273, Advanced A$553 and Max A$770 per user/month billed annually. Prices are indicative and subject to change.
Source: salesforce.com/au/sales/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Salesforce Sales Cloud
Other tools listed under CRM. Tools from Adam’s stack are marked.
HubSpot
In Adam’s stackAll-in-one CRM with free tier; easiest to start on and grow with
SMEMid-marketEnterpriseSimple, visual pipeline CRM built for salespeople
SMEMid-marketCRM on monday.com’s flexible work platform
SMEMid-marketEmail marketing and automation with a built-in sales CRM
SMEMid-marketAffordable, feature-rich CRM inside the Zoho suite
SMEMid-marketCRM for organisations already on Microsoft 365
Mid-marketEnterpriseFreshworks CRM with built-in phone and email
SMEMid-marketModern, data-driven CRM popular with start-ups
SMEMid-marketCRM with built-in calling for inside sales teams
SME
FAQ
Salesforce Sales Cloud: common questions
How much does Salesforce Sales Cloud cost in Australia?
Salesforce lists the Starter Suite at A$35 per user per month and the Pro Suite at A$140, with the full Sales Cloud editions (Core, Advanced and Max) from A$273 to A$770 per user per month billed annually.
Is Salesforce too complex for a small business?
It can be. The Starter Suite is aimed at small teams, but the platform's strength is customisation, which usually needs admin time or a partner. Many small businesses find HubSpot or Pipedrive faster to get running.
What happened to Salesforce Enterprise and Unlimited editions?
In 2026 Salesforce replaced them with new Core, Advanced and Max editions that bundle AI capabilities. Existing customers should check renewal terms with their account team.
Can’t find a tool that fits?
When every option forces a workaround, our trusted build partners can build it: apps, automations and AI agents designed around how your business actually works.