Marketing · SEO and AI search
Bing Webmaster Tools
Microsoft's free tool for Bing indexing, search performance and site health
At a glance
Bing Webmaster Tools is Microsoft’s free tool for website owners. It shows how Bing indexes your site and how you perform in Bing search, with reporting on Copilot as well.
- Category
- SEO and AI search
- Best fit
- SME · Mid-market · Enterprise
- Pricing
- See pricing below
- In Adam’s stack
- Yes
Who Bing Webmaster Tools is best for
Any business with a website that wants visibility beyond Google, especially in Microsoft Copilot and other AI tools that draw on Bing's index. It is quick to add if you already use Google Search Console, as you can import your sites from it.
Key features
- Indexing and sitemap submission
- Search performance reports
- IndexNow for fast indexing of new pages
- Site scan for technical issues
Why it’s worth it
Bing’s index powers Microsoft Copilot, so being properly indexed there matters for AI search too. It takes about ten minutes to set up.
Things to consider
- Bing's share of traditional search traffic is much smaller than Google's, so direct traffic gains are usually modest
- Reports and features are less extensive than Google Search Console
- IndexNow speeds up discovery but does not guarantee pages will be indexed or ranked
Bing Webmaster Tools pricing
Cost (ex GST), verified by Adam
Free.
Checked 1 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Bing Webmaster Tools
Other tools listed under SEO and AI search. Tools from Adam’s stack are marked.
Ahrefs
In Adam’s stackKeyword, backlink and competitor research
SMEMid-marketEnterpriseSEO, ads and content research, plus an AI visibility toolkit
SMEMid-marketEnterpriseGoogle Search Console
In Adam’s stackFree data on how Google sees your site
SMEMid-marketEnterpriseLong-standing SEO suite with easy reporting
SMEMid-marketContent optimisation for ranking pages
SMEMid-marketTechnical site crawler for SEO audits
SMEMid-marketEnterpriseTraffic and market intelligence on any website
Mid-marketEnterpriseAnswerThePublic
In Adam’s stackQuestions people search around any topic
SME
FAQ
Bing Webmaster Tools: common questions
Is Bing Webmaster Tools free?
Yes, Bing Webmaster Tools is free. You sign in with a Microsoft account and verify your site, or import it from Google Search Console.
Why does Bing matter for AI search?
Microsoft Copilot uses Bing's search index, so making sure your pages are indexed in Bing helps them be found and cited in Copilot answers.
What is IndexNow?
IndexNow is a protocol supported by Bing that lets your site notify search engines straight away when pages are added or updated, so they can be crawled faster.
Can’t find a tool that fits?
When every option forces a workaround, our trusted build partners can build it: apps, automations and AI agents designed around how your business actually works.