Marketing · Social media management

Emplifi

Enterprise platform for social marketing, social care and social commerce

Best fit: Enterprise
Visit Emplifi

Pricing · Alternatives · All tools

At a glance

Emplifi is an enterprise customer experience platform covering social media publishing, analytics, listening, influencer and UGC management, social customer care and social commerce tools such as ratings and reviews and live video shopping. It was formed in 2021 when Astute, which had acquired social analytics firm Socialbakers, rebranded as Emplifi. Its Fuel AI layer adds AI drafting, sentiment tracking and automated agents across modules.

Category
Social media management
Best fit
Enterprise
Pricing
See pricing below
In Adam’s stack
No

Who Emplifi is best for

Large brands and enterprises that want marketing, customer care and commerce on social handled in one platform with shared data. Choose it over Sprout Social or Hootsuite when social customer service at volume and commerce features are as important as publishing.

Key features

  • Unified social analytics and competitor benchmarking
  • Publisher for scheduling and approvals
  • Social listening
  • Social care with case management, chatbot and CRM integration
  • Influencer and UGC management
  • Ratings and reviews plus live video shopping

Why it’s worth it

It joins up social marketing and social customer care, so the same platform that publishes content also routes and resolves customer issues. For large brands that removes the gap between marketing and service teams.

Things to consider

  • Enterprise pricing: Social Marketing starts around US$1,249 a month, well beyond most SMB budgets
  • Care and commerce modules are quoted separately, so total cost depends on the mix you buy
  • Broad platform with a longer setup and onboarding effort than simple schedulers

Emplifi pricing

Pricing as published by Emplifi

Social Marketing: Essential from US$1,249/month, Advanced from US$2,499/month, Intelligent by quote. Social Care and Social Commerce packages by quote. Users are unlimited; pricing scales with audience size, interaction volume and content.

Source: emplifi.io/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.

Alternatives to Emplifi

Other tools listed under Social media management. Tools from Adam’s stack are marked.

  • Sprout Social

    In Adam’s stack

    Publishing, inbox, listening and reporting

    Mid-marketEnterprise

  • Hootsuite

    The original social media dashboard

    SMEMid-marketEnterprise

  • Buffer

    Simple, affordable scheduling

    SME

  • Later

    Visual planning for Instagram and TikTok

    SMEMid-market

  • Agorapulse

    Inbox, publishing and ROI reporting

    SMEMid-market

  • Metricool

    Scheduling and analytics with a strong free plan

    SME

  • Loomly

    Content calendar with approvals

    SME

  • Meta Business Suite

    In Adam’s stack

    Free tool for Facebook and Instagram

    SMEMid-market

  • Brandwatch

    Enterprise social listening and consumer research

    Enterprise

FAQ

Emplifi: common questions

What is Emplifi used for?

Emplifi is used by large brands to manage social publishing and analytics, listen to conversations, run influencer and UGC programs, handle customer service on social and support social commerce.

Is Emplifi the same as Socialbakers?

Yes, in effect. Socialbakers was acquired by Astute in 2020 and the combined business rebranded as Emplifi in 2021, with Socialbakers' analytics now part of the platform.

How much does Emplifi cost?

Emplifi publishes starting prices only for Social Marketing: about US$1,249 a month for Essential and US$2,499 a month for Advanced. Care, commerce and the top tier are quoted.

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