Operations · Automation and integration
Zapier
No-code automation connecting thousands of business apps
At a glance
Zapier is a no-code automation platform that links apps through workflows called Zaps, where a trigger in one app sets off actions in others. Beyond Zaps it now includes Tables, Forms, Chatbots, AI agents and an MCP server, so non-technical teams can build data stores and AI-assisted workflows in the same place.
- Category
- Automation and integration
- Best fit
- SME · Mid-market · Enterprise
- Pricing
- See pricing below
- In Adam’s stack
- No
Who Zapier is best for
Small and mid-sized teams without developers who want to connect common SaaS tools quickly. Pick it over Make or n8n when ease of use and app coverage matter more than cost per task.
Key features
- Multi-step Zaps with filters and paths
- Thousands of app integrations including premium apps
- Zapier Tables and Forms
- AI agents and chatbots
- Copilot to build Zaps from plain-language prompts
- Zapier MCP for connecting AI assistants to apps
Why it’s worth it
It has the widest catalogue of app connections and the gentlest learning curve, so most business users can automate a process themselves in an afternoon.
Things to consider
- Pricing is based on tasks, so high-volume workflows get expensive faster than on Make or n8n.
- The free plan only allows two-step Zaps and 100 tasks a month.
- Agents and chatbots are priced separately from the core automation plans.
For Australian businesses
Prices are shown in USD by default, with other currencies selectable on the pricing page.
Zapier pricing
Pricing as published by Zapier
Free: 100 tasks/month, two-step Zaps. Professional from US$19.99/month. Team from US$69/month (25 users). Enterprise by quote. Annual billing advertised as saving 33%. Agents and Chatbots have separate plans.
Source: zapier.com/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Zapier
Other tools listed under Automation and integration. Tools from Adam’s stack are marked.
Visual automation for more complex workflows
SMEMid-marketOpen-source automation you can self-host
SMEMid-marketEnterpriseAutomation inside Microsoft 365
Mid-marketEnterpriseEnterprise integration and automation
EnterpriseIntegration platform with AI agents
Mid-marketEnterprise
FAQ
Zapier: common questions
Is Zapier good for small businesses?
Yes. It is one of the easiest automation tools for non-technical users and has a free plan, though costs rise with task volume.
How much does Zapier cost?
There is a free plan with 100 tasks a month. Paid plans start from US$19.99 a month for Professional and US$69 a month for Team, scaling with task volume.
Zapier vs Make?
Zapier is simpler and has more app integrations. Make offers a visual canvas for complex branching logic and is usually cheaper at higher volumes.
Can’t find a tool that fits?
When every option forces a workaround, our trusted build partners can build it: apps, automations and AI agents designed around how your business actually works.