Operations · Scheduling

Acuity Scheduling

Client self-booking with payments, intake forms and packages

Best fit: SME

At a glance

Acuity Scheduling is an online appointment booking tool owned by Squarespace. Clients book themselves into your calendar, fill in custom intake forms and pay upfront, and businesses can sell packages, memberships and gift certificates.

Category
Scheduling
Best fit
SME
Pricing
See pricing below
In Adam’s stack
No

Who Acuity Scheduling is best for

Appointment-based service businesses such as coaches, therapists, salons, trainers and consultants who take payments at booking. Pick it over Calendly when intake forms, packages and client payments matter more than sales-team routing.

Key features

  • Client self-scheduling with automatic time zone conversion
  • Payments through Stripe, Square or PayPal at booking
  • Custom intake forms
  • Packages, memberships and gift certificates
  • Email and SMS reminders and waitlists
  • HIPAA Business Associate Agreement on Premium

Why it’s worth it

It combines booking, client forms and payment in one flow, which cuts admin and no-shows for businesses that sell their time by the appointment.

Things to consider

  • Calendar count is capped by plan (1, 6 or 36), so multi-staff businesses need higher tiers
  • SMS reminder availability varies by region
  • Built for client appointments rather than B2B sales routing or CRM workflows

For Australian businesses

Pricing is published in US dollars, and Acuity notes that SMS reminder availability varies by region.

Acuity Scheduling pricing

Pricing as published by Acuity Scheduling

Starter US$16/month, Standard US$27/month, Premium US$49/month billed annually (US$20, US$34 and US$61 billed monthly). 7-day free trial.

Source: acuityscheduling.com/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.

Alternatives to Acuity Scheduling

Other tools listed under Scheduling. Tools from Adam’s stack are marked.

  • Calendly

    In Adam’s stack

    The best-known booking links

    SMEMid-marketEnterprise
  • Open-source scheduling you can customise

    SMEMid-market
  • Instant booking and routing from web forms

    Mid-marketEnterprise
  • HubSpot

    In Adam’s stack

    All-in-one CRM with free tier; easiest to start on and grow with

    SMEMid-marketEnterprise
  • Scheduling that lets invitees overlay their calendar

    SME
  • Booking pages included with Microsoft 365

    SMEMid-market
  • Group polls to find a time

    SMEMid-market

FAQ

Acuity Scheduling: common questions

Who owns Acuity Scheduling?

Acuity Scheduling is owned by Squarespace and works as a standalone booking tool or alongside a Squarespace website.

Can clients pay when booking in Acuity?

Yes. Acuity takes payments at booking through Stripe, Square or PayPal, and can also sell packages, memberships and gift certificates.

Acuity Scheduling vs Calendly?

Acuity is aimed at service businesses that need intake forms, packages and client payments. Calendly is stronger for sales and professional meetings with CRM routing.

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