Operations · Scheduling
Acuity Scheduling
Client self-booking with payments, intake forms and packages
At a glance
Acuity Scheduling is an online appointment booking tool owned by Squarespace. Clients book themselves into your calendar, fill in custom intake forms and pay upfront, and businesses can sell packages, memberships and gift certificates.
- Category
- Scheduling
- Best fit
- SME
- Pricing
- See pricing below
- In Adam’s stack
- No
Who Acuity Scheduling is best for
Appointment-based service businesses such as coaches, therapists, salons, trainers and consultants who take payments at booking. Pick it over Calendly when intake forms, packages and client payments matter more than sales-team routing.
Key features
- Client self-scheduling with automatic time zone conversion
- Payments through Stripe, Square or PayPal at booking
- Custom intake forms
- Packages, memberships and gift certificates
- Email and SMS reminders and waitlists
- HIPAA Business Associate Agreement on Premium
Why it’s worth it
It combines booking, client forms and payment in one flow, which cuts admin and no-shows for businesses that sell their time by the appointment.
Things to consider
- Calendar count is capped by plan (1, 6 or 36), so multi-staff businesses need higher tiers
- SMS reminder availability varies by region
- Built for client appointments rather than B2B sales routing or CRM workflows
For Australian businesses
Pricing is published in US dollars, and Acuity notes that SMS reminder availability varies by region.
Acuity Scheduling pricing
Pricing as published by Acuity Scheduling
Starter US$16/month, Standard US$27/month, Premium US$49/month billed annually (US$20, US$34 and US$61 billed monthly). 7-day free trial.
Source: acuityscheduling.com/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Acuity Scheduling
Other tools listed under Scheduling. Tools from Adam’s stack are marked.
Calendly
In Adam’s stackThe best-known booking links
SMEMid-marketEnterpriseOpen-source scheduling you can customise
SMEMid-marketInstant booking and routing from web forms
Mid-marketEnterpriseHubSpot
In Adam’s stackAll-in-one CRM with free tier; easiest to start on and grow with
SMEMid-marketEnterpriseScheduling that lets invitees overlay their calendar
SMEBooking pages included with Microsoft 365
SMEMid-marketGroup polls to find a time
SMEMid-market
FAQ
Acuity Scheduling: common questions
Who owns Acuity Scheduling?
Acuity Scheduling is owned by Squarespace and works as a standalone booking tool or alongside a Squarespace website.
Can clients pay when booking in Acuity?
Yes. Acuity takes payments at booking through Stripe, Square or PayPal, and can also sell packages, memberships and gift certificates.
Acuity Scheduling vs Calendly?
Acuity is aimed at service businesses that need intake forms, packages and client payments. Calendly is stronger for sales and professional meetings with CRM routing.
Can’t find a tool that fits?
When every option forces a workaround, our trusted build partners can build it: apps, automations and AI agents designed around how your business actually works.