AI · AI search visibility
Otterly.AI
Affordable monitoring of brand mentions and citations in AI search engines
At a glance
Otterly.AI is a generative engine optimisation (GEO) tool that monitors how your brand, competitors and website appear in AI search results. You add the search prompts you care about and it checks them daily across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, reporting mentions, citations and recommendations. It was founded in 2024 by an Austrian team and announced a technology partnership with Semrush in 2025.
- Category
- AI search visibility
- Best fit
- SME
- Pricing
- See pricing below
- In Adam’s stack
- No
Who Otterly.AI is best for
Solo marketers, small businesses and agencies that want a low entry price for AI search tracking. The agency partner program and unlimited workspaces on higher plans suit agencies reporting on several clients.
Key features
- Daily prompt tracking across ChatGPT, Google AI Overviews, Perplexity and Copilot
- Optional add-ons for Claude, Google AI Mode and Gemini
- GEO URL audits that check pages for AI search readiness
- Tracking in 50+ countries
- Looker Studio connector, API and MCP access on Standard and above
- Agent Analytics showing AI agent traffic to your site
Why it’s worth it
It gives smaller teams a credible way to start measuring AI search visibility for under US$30 a month, then scale up prompts and engines as the channel proves its value.
Things to consider
- The Lite plan only tracks 15 prompts, which is enough for a test but thin for a real picture of your category.
- Claude, Gemini and Google AI Mode are paid add-ons, so covering every major engine raises the cost noticeably.
- API, MCP and Looker Studio access are not included on the entry plan.
Otterly.AI pricing
Pricing as published by Otterly.AI
Prices in US$ excluding tax. Lite US$29/month (15 prompts). Standard US$189/month (100 prompts). Premium US$489/month (400 prompts). Enterprise custom (from 1,000 prompts). Annual billing is about 15% cheaper. Add-ons: extra 100 prompts US$99/month (Standard and Premium), Google AI Mode and Gemini from US$9/month each, Claude from US$29/month. Free trial available.
Source: otterly.ai/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Otterly.AI
Other tools listed under AI search visibility. Tools from Adam’s stack are marked.
Psyke
AustralianAI platform producing LLM and AI search-optimised content
SMEMid-marketAI visibility analytics for larger brands
Mid-marketEnterpriseTracks brand mentions and citations across AI engines
SMEMid-marketSearchable
In Adam’s stackAI visibility tracking, audits and content tools
SMEMid-marketAI visibility inside Semrush
SMEMid-marketEnterpriseBrand mentions in AI answers, inside Ahrefs
SMEMid-marketEnterpriseAI search presence monitoring for brands
Mid-marketEnterpriseFreeSOV
In Adam’s stackFree share-of-voice tracker with your own API keys
SME
FAQ
Otterly.AI: common questions
How much does Otterly.AI cost?
Otterly.AI starts at US$29 a month for the Lite plan with 15 tracked prompts, rising to US$189 for Standard and US$489 for Premium, with Enterprise on custom pricing. Annual billing saves about 15%.
Which AI engines does Otterly.AI track?
All paid plans track ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Claude, Gemini and Google AI Mode can be added for an extra monthly fee.
Is Otterly.AI good for small businesses?
Yes, it is one of the cheaper ways to start tracking AI search visibility. The main limit is that the entry plan only covers 15 prompts, so most growing businesses move to Standard once they want broader coverage.
Can’t find a tool that fits?
When every option forces a workaround, our trusted build partners can build it: apps, automations and AI agents designed around how your business actually works.