Marketing · Social media management
Meta Business Suite
Meta's free tool for managing Facebook and Instagram business accounts
At a glance
Meta covers Facebook and Instagram, managed together through Meta Business Suite. Between them they reach a very large share of consumers.
- Category
- Social media management
- Best fit
- SME · Mid-market
- Pricing
- See pricing below
- In Adam’s stack
- Yes
Who Meta Business Suite is best for
Small businesses and consumer brands whose social presence is mainly on Facebook and Instagram and who want a free way to post, reply and check results. Move to a paid tool when you also need LinkedIn, TikTok or YouTube in the same workflow or stronger team reporting.
Key features
- Facebook and Instagram publishing
- Business Suite for scheduling and messages
- Insights and audience data
- Ads Manager for paid campaigns
Why it’s worth it
For consumer brands they remain core channels. Managing both from Business Suite saves time and keeps messaging consistent.
Things to consider
- Only covers Meta platforms, so other networks need a separate tool
- Access and permissions across Pages, ad accounts and business portfolios can be confusing to set up
- Support for organic issues is limited, and account lockouts can be slow to resolve
Meta Business Suite pricing
Cost (ex GST), verified by Adam
Free to post. Ads are paid.
Checked 1 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Meta Business Suite
Other tools listed under Social media management. Tools from Adam’s stack are marked.
Sprout Social
In Adam’s stackPublishing, inbox, listening and reporting
Mid-marketEnterpriseThe original social media dashboard
SMEMid-marketEnterpriseSimple, affordable scheduling
SMEVisual planning for Instagram and TikTok
SMEMid-marketInbox, publishing and ROI reporting
SMEMid-marketScheduling and analytics with a strong free plan
SMEContent calendar with approvals
SMEEnterprise social marketing and care
EnterpriseEnterprise social listening and consumer research
Enterprise
FAQ
Meta Business Suite: common questions
Is Meta Business Suite free?
Yes. Meta Business Suite is free to use for scheduling posts, replying to messages and viewing insights for Facebook and Instagram. You only pay for ads you run.
Can I schedule Instagram posts in Meta Business Suite?
Yes. You can create and schedule posts and stories for a connected Instagram business or creator account alongside your Facebook Page from the planner.
Meta Business Suite vs Hootsuite?
Meta Business Suite is free but limited to Facebook and Instagram. Hootsuite costs money but manages many networks, adds a shared inbox and monitoring, and suits teams posting beyond Meta.
Can’t find a tool that fits?
When every option forces a workaround, our trusted build partners can build it: apps, automations and AI agents designed around how your business actually works.