Our Niches D2C and ecommerce

Our Niches · D2C and ecommerce

Sales and marketing for D2C and ecommerce brands.

The website is your salesperson. We fix the leaks between first click and repeat order, and build the email and retention engine that keeps customers coming back.

An honest note: my strongest work is B2B. For D2C, I lead the strategy, lifecycle email and CRM, and the funnel, drawing on building my own food brand, Nonna Tina’s, and I bring in specialists for paid social, creators and performance.

At a glance

Promptwise Advisory helps d2c and ecommerce businesses with fractional sales and marketing leadership, coaching and custom builds. The website is your salesperson. We fix the leaks between first click and repeat order, and build the email and retention engine that keeps customers coming back.

Niche
D2C and ecommerce
Common gap
Abandoned carts
How we help
Fractional leadership, coaching, custom builds

Where we’ve done it

Real experience in d2c and ecommerce, from my own roles and the businesses I’ve advised.

  • Founded Nonna Tina’s, an award-winning Italian-inspired pie brand selling direct to households and to corporate teams
  • Built online ordering, frozen delivery and corporate catering as separate sales motions for the same product

What we usually see

The gaps that come up most often, and where we start.

Abandoned carts

Baymard Institute puts the average at about 70%, and most brands never chase them.

Rising ad costs

Paid social does all the work, and the margin disappears with it.

One-and-done customers

No post-purchase flow, so repeat orders depend on luck.

Unclear numbers

Conversion rate, average order value and repeat rate are rarely tracked together.

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FAQ

Frequently asked questions

Does Promptwise Advisory work with d2c and ecommerce businesses?

Yes. Founded Nonna Tina’s, an award-winning Italian-inspired pie brand selling direct to households and to corporate teams. Built online ordering, frozen delivery and corporate catering as separate sales motions for the same product.

What are the most common sales and marketing gaps in d2c and ecommerce?

Abandoned carts: baymard Institute puts the average at about 70%, and most brands never chase them. Rising ad costs: paid social does all the work, and the margin disappears with it. One-and-done customers: no post-purchase flow, so repeat orders depend on luck.

How much does it cost to work with Promptwise Advisory?

A$250 an hour, ex GST, for coaching and sessions, and fractional leadership from 10 hours a month. The first 30-minute chat is free.

Want to talk about your business?

Book a free 30-minute chat. You’ll leave with a clear next step either way.

Book a free 30-minute chat