Marketing · Websites and landing pages
Unbounce
Landing page builder focused on conversion and testing
At a glance
Unbounce is a landing page builder for marketers running paid and email campaigns. You build pages, popups and sticky bars with a drag-and-drop builder, then use A/B testing and AI-driven traffic routing to improve conversion rates, without needing developers.
- Category
- Websites and landing pages
- Best fit
- SME · Mid-market
- Pricing
- See pricing below
- In Adam’s stack
- No
Who Unbounce is best for
Marketing teams and agencies that run lots of campaign landing pages and want to test and iterate quickly, separate from the main website. Pick it over a general site builder when conversion testing is the main job.
Key features
- Drag-and-drop landing page builder
- Popups and sticky bars
- A/B testing on higher plans
- AI-assisted traffic routing to best-performing variants
- Unlimited conversions on all plans
- Agency plans for managing many clients
Why it’s worth it
It speeds up launching and testing campaign landing pages, so marketers can improve conversion without waiting on web or dev teams.
Things to consider
- Plans are capped by monthly visitors, so costs rise with paid traffic volume
- The entry plan is limited to 5 pages and 1 domain
- Unbounce notes it is not available in some locations
Unbounce pricing
Pricing as published by Unbounce
US$ per month: Starter US$29, Build US$99, Experiment US$149, Optimize US$249, billed monthly, with about 25% off for annual billing. Concierge and Agency by quote. Plans are capped by monthly visitors (500 to 50,000). 14-day free trial.
Source: unbounce.com/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Unbounce
Other tools listed under Websites and landing pages. Tools from Adam’s stack are marked.
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FAQ
Unbounce: common questions
How much does Unbounce cost?
Unbounce starts at US$29/month for Starter, with Build at US$99, Experiment at US$149 and Optimize at US$249 billed monthly. Annual billing saves around 25%.
Unbounce vs Instapage?
Both build conversion-focused landing pages. Unbounce has a lower-cost entry plan, while Instapage leans towards paid ad teams with ad-to-page personalisation and collaboration.
Does Unbounce have a free trial?
Yes, a 14-day free trial with no credit card, with some limits such as a single user and no custom domain.
Can’t find a tool that fits?
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