AI · AI search visibility
Scrunch
AI search visibility platform with an agent-ready version of your site
At a glance
Scrunch (also known as Scrunch AI) is an AI search visibility platform that monitors how brands appear in AI-generated answers, explains why, and helps improve it. It tracks prompts, topics and entities across major AI assistants such as ChatGPT, Perplexity, Claude, Gemini and Copilot, and shows citations, competitors and AI bot crawling activity. Its Agent Experience Platform (AXP) serves a lightweight, parallel version of your site to AI agents while keeping the human-facing site unchanged.
- Category
- AI search visibility
- Best fit
- Mid-market · Enterprise
- Pricing
- See pricing below
- In Adam’s stack
- No
Who Scrunch is best for
Mid-sized and enterprise marketing teams and agencies managing multiple brands, sites or regions, especially where security and governance matter. Choose it over cheaper trackers when you need personas, multi-region benchmarking and enterprise controls.
Key features
- Prompt, topic and entity monitoring with citation and competitor tracking
- Benchmarking by competitor, persona, topic and geography
- Real-time feed of AI bot crawling and crawl error detection
- Agent Experience Platform (AXP) serving an AI-friendly version of your site
- SOC 2 Type II compliance and role-based access control
- Data API on Enterprise
Why it’s worth it
It goes beyond reporting by fixing how AI agents read your site through AXP, which is useful when your pages are heavy or complex for AI crawlers to parse.
Things to consider
- The entry plan is US$300/month month-to-month, which is steep for small businesses.
- Advanced security such as SAML/OIDC and the Enterprise Data API are reserved for custom Enterprise plans.
- Serving a separate version of your site to AI agents is a technical change your web team should review before switching on.
Scrunch pricing
Pricing as published by Scrunch
Starter US$250/month billed annually or US$300 month-to-month (3 users, 350 custom prompts, 1,000 industry prompts, 3 personas). Growth US$417/month billed annually or US$500 month-to-month (5 users, 700 custom prompts, 2,500 industry prompts, 5 personas). Enterprise custom. Extra seats US$25/month. 7-day Starter trial with no credit card.
Source: scrunch.com/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Scrunch
Other tools listed under AI search visibility. Tools from Adam’s stack are marked.
Psyke
AustralianAI platform producing LLM and AI search-optimised content
SMEMid-marketAI visibility analytics for larger brands
Mid-marketEnterpriseTracks brand mentions and citations across AI engines
SMEMid-marketSearchable
In Adam’s stackAI visibility tracking, audits and content tools
SMEMid-marketAffordable AI search monitoring
SMEAI visibility inside Semrush
SMEMid-marketEnterpriseBrand mentions in AI answers, inside Ahrefs
SMEMid-marketEnterpriseFreeSOV
In Adam’s stackFree share-of-voice tracker with your own API keys
SME
FAQ
Scrunch: common questions
How much does Scrunch cost?
Scrunch's Starter plan is US$250 a month billed annually, or US$300 month-to-month, and Growth is US$417 a month billed annually, or US$500 month-to-month. Enterprise pricing is custom, and there is a 7-day free trial.
What is the Scrunch Agent Experience Platform?
AXP creates a stripped-back, parallel version of your website for AI agents, so they can read your content quickly and accurately. Human visitors still see your normal site.
Scrunch vs Otterly.AI?
Otterly.AI is cheaper and suits small teams that mainly need monitoring. Scrunch costs more but adds personas, multi-region benchmarking, enterprise security and AXP, which suits larger brands and agencies.
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