Operations · RevOps and data sync
Hightouch
Reverse ETL and composable CDP for activating warehouse data in marketing
At a glance
Hightouch syncs customer data from your data warehouse into more than 300 marketing, advertising and CRM tools without copying it into a separate customer data platform. It has grown from reverse ETL into a composable CDP and what it calls an agentic marketing platform, with audience building, identity resolution and AI-driven decisioning.
- Category
- RevOps and data sync
- Best fit
- Mid-market · Enterprise
- Pricing
- See pricing below
- In Adam’s stack
- No
Who Hightouch is best for
Marketing and data teams at companies that already keep customer data in Snowflake, BigQuery, Databricks or similar, and want to build audiences and campaigns on that data. It suits teams that would rather not pay for a traditional packaged CDP.
Key features
- Reverse ETL syncs to 300+ destinations
- Customer Studio for no-code audience building
- Identity resolution across customer records
- AI Decisioning for personalised offers and messaging
- Hightouch Events for collecting behavioural data
- Match Booster for improving ad audience match rates
Why it’s worth it
It lets marketers use the customer data already in the warehouse directly, which avoids duplicating data into another CDP and keeps governance in one place.
Things to consider
- Paid plans are usage-based and quoted, so budgeting needs a sales conversation
- Depends on a well-maintained data warehouse and data team support
- The broader platform has a lot of modules, which can be more than a small team needs
For Australian businesses
Hightouch offers an AWS Sydney (ap-southeast-2) region for workspaces. The region is chosen when the workspace is created and cannot be changed later.
Hightouch pricing
Pricing as published by Hightouch
Free Basic Reverse ETL plan (up to 2 active syncs, unlimited destinations and user seats). Composable CDP and Agentic Marketing Platform plans are usage-based and priced on request.
Source: hightouch.com/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Hightouch
Other tools listed under RevOps and data sync. Tools from Adam’s stack are marked.
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Mid-marketEnterpriseLogs sequencer activity from email and LinkedIn tools into your CRM
SMEMid-marketReverse ETL from your data warehouse into business tools
Mid-marketEnterprise
FAQ
Hightouch: common questions
What is Hightouch used for?
Hightouch pushes customer data from a data warehouse into marketing, ad and CRM tools, and lets marketers build audiences and personalised campaigns on that data.
Is there a free version of Hightouch?
Yes. The free Basic Reverse ETL plan allows up to two active syncs with unlimited destinations and seats. Larger plans are usage-based and quoted.
Can Hightouch store data in Australia?
Hightouch workspaces can be deployed in the AWS Sydney region, which you select when setting up the workspace.
Can’t find a tool that fits?
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