Marketing · Websites and landing pages
Shopify
E-commerce platform for online stores and in-person selling
At a glance
Shopify is a hosted commerce platform for building an online store, taking payments and managing products, orders and inventory. It also covers in-person sales through Shopify POS and sells across channels such as social and marketplaces, with a large app store for extra functionality. Shopify Plus is its enterprise tier for high-volume brands.
- Category
- Websites and landing pages
- Best fit
- SME · Mid-market · Enterprise
- Pricing
- See pricing below
- In Adam’s stack
- No
Who Shopify is best for
Any business selling physical or digital products online, from first-time sellers to large retail brands. Pick it over Wix or Squarespace when e-commerce is the core of the business rather than a side feature.
Key features
- Hosted online store with themes and checkout
- Shopify Payments with plan-based card rates
- Shopify POS for in-person and retail sales
- Inventory, orders and multi-location management
- Large app store for marketing, shipping and more
- Shopify Plus for high-volume and enterprise brands
Why it’s worth it
It offers one of the most reliable checkouts and the broadest commerce ecosystem, so you can start small and scale without replatforming.
Things to consider
- Monthly app subscriptions can add up quickly on top of the plan fee
- Card processing fees apply to every sale, and rates depend on your plan
- Less flexible than Webflow or WordPress for content-heavy, non-commerce pages
For Australian businesses
Shopify's Australian site lists plan prices in AUD, with Australian online and in-person card rates for Shopify Payments.
Shopify pricing
Pricing as published by Shopify
Prices in AUD per month. Basic A$42 billed yearly (A$56 monthly). Grow A$114 yearly (A$149 monthly). Advanced A$431 yearly (A$575 monthly). Plus from A$3,700. Online card rates from 1.7% + 30c (Basic) down to 1.15% + 30c (Plus). Free 3-day trial, then A$1/month for 3 months on most plans.
Source: shopify.com/au/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Shopify
Other tools listed under Websites and landing pages. Tools from Adam’s stack are marked.
Design-led websites without code
SMEMid-marketEnterpriseThe most widely used website platform
SMEMid-marketEnterpriseFast, design-first marketing sites
SMEMid-marketAll-in-one sites for small businesses
SMEDrag-and-drop websites with lots of apps
SMELanding pages built for conversion
SMEMid-marketLanding pages for paid ad teams
Mid-marketEnterpriseNetlify
In Adam’s stackFast hosting for sites, docs and shareables
SMEMid-marketEnterpriseAI website personalisation and one-to-one account pages
Mid-marketEnterprise
FAQ
Shopify: common questions
How much does Shopify cost in Australia?
Shopify's Basic plan is A$42/month billed yearly or A$56 billed monthly, with Grow at A$114 and Advanced at A$431 (yearly billing). Card processing fees apply to each sale.
Is Shopify good for small businesses?
Yes. The Basic plan covers what most small stores need, and you can add POS, apps and higher plans as you grow.
Shopify vs WooCommerce?
Shopify is fully hosted and managed, so there is little technical upkeep. WooCommerce runs on WordPress, is more customisable, but you handle hosting, security and updates.
Can’t find a tool that fits?
When every option forces a workaround, our trusted build partners can build it: apps, automations and AI agents designed around how your business actually works.