AI · AI agents and automation
Salesforce Agentforce
Salesforce's platform for AI agents that work inside your CRM
At a glance
Salesforce Agentforce is Salesforce's platform for building and deploying AI agents that work on CRM data and processes, for example answering customer service queries, qualifying leads or assisting sales and field teams. Agents use Salesforce records, workflows and permissions, and are priced through Flex Credits per action, per conversation, or per-user add-ons.
- Category
- AI agents and automation
- Best fit
- Enterprise
- Pricing
- See pricing below
- In Adam’s stack
- No
Who Salesforce Agentforce is best for
Businesses already running Salesforce, typically mid-market and enterprise, that want agents for service, sales or field operations working directly on their CRM data. It makes less sense for companies not on Salesforce.
Key features
- Customer-facing service agents for web and messaging channels
- Employee-facing agents for Sales, Service and Field Service
- Actions grounded in Salesforce records, flows and permissions
- Flexible pricing by Flex Credits, per conversation or per-user add-ons
- Industry-specific add-ons for regulated sectors
- Voice actions for phone-based agents
Why it’s worth it
For Salesforce customers it puts AI directly on top of the customer data and processes already in the CRM, avoiding fragile integrations with outside agent tools.
Things to consider
- Requires Salesforce, and Salesforce Foundations needs Enterprise Edition or above
- Several overlapping pricing models make total cost hard to predict, and unused Flex Credits do not roll over
- Getting value usually depends on clean CRM data and implementation work, often with a partner
For Australian businesses
Salesforce publishes Australian dollar pricing for Agentforce on its Australian site.
Salesforce Agentforce pricing
Pricing as published by Salesforce Agentforce
Australian page: Flex Credits AU$700 per 100,000 credits (an Agentforce action costs 20 credits, voice actions 30). Conversations AU$2.80 per conversation (cannot be combined with Flex Credits in one org). Agentforce User Licence AU$7/user/month (needs Flex Credits). Flat fee access AU$175/user/month. Per-user add-ons for Sales, Service and Field Service listed at US$125/user/month, Industries add-ons US$150, Agentforce 1 Editions from US$550/user/month.
Source: salesforce.com/au/agentforce/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Salesforce Agentforce
Other tools listed under AI agents and automation. Tools from Adam’s stack are marked.
OpenClaw
In Adam’s stackOpen-source, always-on agent you host yourself
SMEMid-marketClaude working through tasks across your files and apps
SMEMid-marketEnterpriseAgentic coding from Anthropic
SMEMid-marketEnterpriseRelevance AI
AustralianBuild teams of AI agents without code
SMEMid-marketEnterpriseAI agents connected to Zapier’s app library
SMEMid-marketOpen-source automation you can self-host
SMEMid-marketEnterpriseAI assistants for email, meetings and admin
SMEBuild agents for Microsoft 365
Mid-marketEnterprise
FAQ
Salesforce Agentforce: common questions
How much does Agentforce cost?
It depends on the model you choose: Flex Credits at AU$700 per 100,000 credits, AU$2.80 per customer conversation, or per-user add-ons for unmetered employee use. Larger bundles start from US$550 per user per month with Agentforce 1 Editions.
Do I need Salesforce to use Agentforce?
Yes. Agentforce runs on the Salesforce platform and works with your Salesforce data, so it is designed for existing Salesforce customers.
Is Agentforce suitable for small businesses?
It can be used by smaller Salesforce customers, especially with pay-per-use Flex Credits, but it is mostly adopted by mid-market and enterprise organisations. Small teams not already on Salesforce usually find standalone agent tools simpler and cheaper.
Can’t find a tool that fits?
When every option forces a workaround, our trusted build partners can build it: apps, automations and AI agents designed around how your business actually works.