Marketing · Social media management
Brandwatch
Enterprise social listening, consumer research and social media management
At a glance
Brandwatch is an enterprise consumer intelligence and social media suite owned by Cision. Its Consumer Research product analyses large volumes of public online conversation for brand, trend and audience insights, with an AI assistant called Iris, and the suite also includes social media management (formerly Falcon.io), influencer marketing (formerly Paladin) and search and GenAI monitoring. It merged with Crimson Hexagon in 2018 and was acquired by Cision in 2021.
- Category
- Social media management
- Best fit
- Enterprise
- Pricing
- Visit vendor site for pricing
- In Adam’s stack
- No
Who Brandwatch is best for
Large brands, agencies and research or insights teams that need deep social listening and consumer research across many sources. Pick it over Sprout Social or Hootsuite when listening and research depth, not scheduling, is the core requirement.
Key features
- Consumer Research for large-scale social listening and trend analysis
- Iris AI assistant for summarising conversations and insights
- Social media management for publishing and engagement
- Influencer discovery and campaign management
- Search intelligence and GenAI brand monitoring
- APIs and data access for custom analysis
Why it’s worth it
Its listening and research tools can answer detailed questions about what consumers think of a brand, category or competitor, with historical data and segmentation that lighter tools lack.
Things to consider
- Pricing is not published and is quote-based at an enterprise level
- Getting accurate results takes skill in building search queries and filters
- The suite has been assembled from acquisitions, so modules can feel separate and are often sold separately
For Australian businesses
Brandwatch has a Sydney office among its global offices.
Brandwatch pricing
Visit vendor site for pricing.
Brandwatch doesn’t publish full pricing we could verify. Go to the Brandwatch website.
Alternatives to Brandwatch
Other tools listed under Social media management. Tools from Adam’s stack are marked.
Sprout Social
In Adam’s stackPublishing, inbox, listening and reporting
Mid-marketEnterpriseThe original social media dashboard
SMEMid-marketEnterpriseSimple, affordable scheduling
SMEVisual planning for Instagram and TikTok
SMEMid-marketInbox, publishing and ROI reporting
SMEMid-marketScheduling and analytics with a strong free plan
SMEContent calendar with approvals
SMEMeta Business Suite
In Adam’s stackFree tool for Facebook and Instagram
SMEMid-marketEnterprise social marketing and care
Enterprise
FAQ
Brandwatch: common questions
What is Brandwatch used for?
Brandwatch is mainly used for social listening and consumer research: tracking what people say about brands, products and topics online. It also offers social publishing, influencer marketing and GenAI monitoring.
How much does Brandwatch cost?
Brandwatch does not publish prices. Plans are quoted after a demo and are priced for enterprise budgets, so expect it to cost well above SMB social tools.
Brandwatch vs Sprout Social?
Sprout Social is primarily a publishing, engagement and reporting tool with listening as an add-on. Brandwatch leads with deep listening and consumer research, which suits insights teams and large brands.
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