Marketing · Email marketing and automation
Mailchimp
Email marketing and automation platform for small businesses
At a glance
Mailchimp is an email marketing platform, owned by Intuit, for building campaigns, managing audiences and running automated email journeys. It offers a drag-and-drop editor, templates, segmentation, reporting and integrations with e-commerce and CRM tools. Plans scale by contact count, with monthly send limits set as a multiple of your contacts.
- Category
- Email marketing and automation
- Best fit
- SME
- Pricing
- See pricing below
- In Adam’s stack
- No
Who Mailchimp is best for
Small businesses and first-time email marketers who want a widely known tool with plenty of templates, integrations and help content. Consider alternatives if you run a large list on a tight budget or need deep e-commerce automation.
Key features
- Drag-and-drop email builder and templates
- Audience segmentation and tagging
- Automated customer journeys
- A/B testing and campaign reporting
- Large library of third-party integrations
- Free plan for very small lists
Why it’s worth it
It is easy to get started with and integrates with most small business software, which keeps setup time low.
Things to consider
- Costs climb quickly as your contact list grows
- The free plan is limited to 250 contacts and 500 sends a month
- Advanced automation and features need Standard or Premium
Mailchimp pricing
Pricing as published by Mailchimp
Free plan up to 250 contacts (500 sends/month). Essentials from US$13/month, Standard from US$20/month and Premium from US$350/month on a 12-month term, scaling with contact count.
Source: mailchimp.com/pricing/marketing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Mailchimp
Other tools listed under Email marketing and automation. Tools from Adam’s stack are marked.
Email marketing and automation with a built-in sales CRM
SMEMid-marketHubSpot
In Adam’s stackAll-in-one CRM with free tier; easiest to start on and grow with
SMEMid-marketEnterpriseThe go-to for e-commerce and D2C brands
SMEMid-marketCampaign Monitor
AustralianClean, design-led email marketing
SMEMid-marketEmail, SMS and WhatsApp at a low price
SMEMid-marketEmail for creators and newsletters (formerly ConvertKit)
SMEE-commerce email and SMS
SMEEnterprise B2B marketing automation
EnterpriseEnterprise cross-channel marketing
Enterprise
FAQ
Mailchimp: common questions
Is Mailchimp good for small businesses?
Yes, it is a common starting point for small businesses because it is easy to learn and connects to most popular tools. Watch the cost as your list grows.
How much does Mailchimp cost?
There is a free plan for up to 250 contacts. Paid plans start from US$13 a month for Essentials and rise with your contact count.
Mailchimp vs Klaviyo?
Mailchimp suits general small business email marketing, while Klaviyo is built around e-commerce data and is usually preferred by online stores, especially on Shopify.
Can’t find a tool that fits?
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