Sales · CRM
Pipedrive
Visual, pipeline-first CRM designed around the salesperson's daily deal activity
At a glance
Pipedrive is a sales CRM built around a visual, drag-and-drop deal pipeline. Reps move deals through stages, schedule the next activity for each one and track email, calls and meetings against the deal. Higher tiers add email sync, automations, lead generation tools, document e-signature and data enrichment.
- Category
- CRM
- Best fit
- SME · Mid-market
- Pricing
- See pricing below
- In Adam’s stack
- No
Who Pipedrive is best for
Small and mid-sized sales teams that want a CRM reps will actually use, with minimal setup. Pick it over HubSpot when you mainly need pipeline and activity management rather than marketing automation.
Key features
- Drag-and-drop visual pipelines with activity-based selling
- Two-way email sync with open and click tracking (Growth and above)
- Automations and follow-up sequences
- LeadBooster for web forms, chatbot and lead routing (Premium)
- Quotes, proposals and e-signatures (Premium)
- 500+ integrations and an AI assistant for meeting briefs and transcripts
Why it’s worth it
It keeps reps focused on the next action for every deal, which is where most small sales teams leak revenue. It is quick to learn and inexpensive at the entry tiers.
Things to consider
- Marketing features are limited compared with all-in-one platforms
- Useful tools such as email sync, lead scoring and e-signatures sit in higher tiers
- Reporting and customisation are lighter than enterprise CRMs for complex organisations
For Australian businesses
Pipedrive hosts data in AWS regions including Sydney, and new sign-ups from the Asia-Pacific region are primarily hosted there. Pricing is shown in USD excluding tax.
Pipedrive pricing
Pricing as published by Pipedrive
Per seat, billed annually (US$, excl. tax): Lite US$14/month, Growth US$39, Premium US$59, Ultimate US$79. Monthly billing costs more (up to 42% saving on annual). 14-day free trial, no card required.
Source: pipedrive.com/en/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Pipedrive
Other tools listed under CRM. Tools from Adam’s stack are marked.
HubSpot
In Adam’s stackAll-in-one CRM with free tier; easiest to start on and grow with
SMEMid-marketEnterpriseThe enterprise standard; endlessly customisable, needs an admin
Mid-marketEnterpriseCRM on monday.com’s flexible work platform
SMEMid-marketEmail marketing and automation with a built-in sales CRM
SMEMid-marketAffordable, feature-rich CRM inside the Zoho suite
SMEMid-marketCRM for organisations already on Microsoft 365
Mid-marketEnterpriseFreshworks CRM with built-in phone and email
SMEMid-marketModern, data-driven CRM popular with start-ups
SMEMid-marketCRM with built-in calling for inside sales teams
SME
FAQ
Pipedrive: common questions
What is Pipedrive used for?
Pipedrive is used to manage sales deals through a visual pipeline, schedule follow-up activities and track emails and calls, so reps always know what to do next on each deal.
How much does Pipedrive cost?
Pipedrive starts at US$14 per seat per month on the Lite plan billed annually, rising to US$79 for Ultimate. There is a 14-day free trial.
Pipedrive vs HubSpot?
Pipedrive is simpler and cheaper for pure pipeline management. HubSpot suits teams that also want marketing automation and a free CRM tier on the same platform.
Can’t find a tool that fits?
When every option forces a workaround, our trusted build partners can build it: apps, automations and AI agents designed around how your business actually works.