Marketing · Social media management
Professional social network for B2B content, networking, prospecting and ads
At a glance
LinkedIn is the main professional social network. For most B2B businesses, the founder’s profile and the company page are where buyers check you out.
- Category
- Social media management
- Best fit
- SME · Mid-market · Enterprise
- Pricing
- See pricing below
- In Adam’s stack
- Yes
Who LinkedIn is best for
B2B founders, consultants and sales teams who sell to businesses and need buyers to find and trust them. It is the default choice for B2B, ahead of other social networks, when your buyers are professionals.
Key features
- Personal and company page posting
- Newsletters and video
- Messaging and networking
- Paid ads and Premium options
Why it’s worth it
Buyers research you on LinkedIn before they reply. AI engines also cite LinkedIn heavily, so an active presence helps in AI answers too.
Things to consider
- Organic reach depends on consistent posting and engagement, and the algorithm changes often.
- Advertising is expensive per click compared with most other social platforms.
- Automation and scraping tools can breach LinkedIn's terms and put your account at risk of restriction.
LinkedIn pricing
Cost (ex GST), verified by Adam
Free to post. Premium and ads are paid.
Checked 1 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to LinkedIn
Other tools listed under Social media management. Tools from Adam’s stack are marked.
Sprout Social
In Adam’s stackPublishing, inbox, listening and reporting
Mid-marketEnterpriseThe original social media dashboard
SMEMid-marketEnterpriseSimple, affordable scheduling
SMEVisual planning for Instagram and TikTok
SMEMid-marketInbox, publishing and ROI reporting
SMEMid-marketScheduling and analytics with a strong free plan
SMEContent calendar with approvals
SMEMeta Business Suite
In Adam’s stackFree tool for Facebook and Instagram
SMEMid-marketEnterprise social marketing and care
Enterprise
FAQ
LinkedIn: common questions
Is LinkedIn good for B2B lead generation?
Yes. It is where most B2B buyers check a supplier's credibility, and a mix of founder posts, a maintained company page and personal outreach consistently generates conversations.
Should I post from my personal profile or company page?
Both, but personal profiles usually get far more reach. Most B2B businesses lead with the founder's profile and use the company page for credibility and ads.
Do I need LinkedIn Premium?
Not to get started. Free accounts can post, message connections and build a network. Premium or Sales Navigator becomes useful when you prospect at volume and need advanced search and more messaging.
Can’t find a tool that fits?
When every option forces a workaround, our trusted build partners can build it: apps, automations and AI agents designed around how your business actually works.