Marketing · SEO and AI search
Moz Pro
All-in-one SEO suite known for Domain Authority and approachable reporting
At a glance
Moz Pro is an SEO software suite from Moz that covers keyword research, backlink analysis, rank tracking and site crawling. It is the home of the Domain Authority metric, which estimates how likely a site is to rank, and is known for a simpler interface than some larger SEO platforms.
- Category
- SEO and AI search
- Best fit
- SME · Mid-market
- Pricing
- Visit vendor site for pricing
- In Adam’s stack
- No
Who Moz Pro is best for
Small businesses, in-house marketers and smaller agencies that want a dependable, easy-to-learn SEO suite. Pick it if you value clear reporting and simplicity over the widest possible data set.
Key features
- Keyword Explorer for keyword research and suggestions
- Link Explorer for backlink analysis
- Domain Authority and Page Authority metrics
- Site crawl for technical SEO issues
- Rank tracking for chosen keywords
- On-page optimisation recommendations
Why it’s worth it
It gives you the core SEO research and tracking tools in a format that non-specialists can learn quickly, with Domain Authority as a widely recognised benchmark.
Things to consider
- Its keyword and backlink databases are generally considered smaller than those of Ahrefs or Semrush
- Lower tiers limit tracked keywords, crawled pages and users
- Domain Authority is Moz's own estimate, not a Google ranking factor, so treat it as a comparison guide only
Moz Pro pricing
Visit vendor site for pricing.
Moz Pro doesn’t publish full pricing we could verify. Go to the Moz Pro website.
Alternatives to Moz Pro
Other tools listed under SEO and AI search. Tools from Adam’s stack are marked.
Ahrefs
In Adam’s stackKeyword, backlink and competitor research
SMEMid-marketEnterpriseSEO, ads and content research, plus an AI visibility toolkit
SMEMid-marketEnterpriseGoogle Search Console
In Adam’s stackFree data on how Google sees your site
SMEMid-marketEnterpriseBing Webmaster Tools
In Adam’s stackFree; Bing’s index feeds Microsoft Copilot
SMEMid-marketEnterpriseContent optimisation for ranking pages
SMEMid-marketTechnical site crawler for SEO audits
SMEMid-marketEnterpriseTraffic and market intelligence on any website
Mid-marketEnterpriseAnswerThePublic
In Adam’s stackQuestions people search around any topic
SME
FAQ
Moz Pro: common questions
What is Moz Pro used for?
Moz Pro is used for keyword research, backlink analysis, rank tracking and technical site audits, helping businesses improve their visibility in search engines.
What is Domain Authority?
Domain Authority is a score created by Moz that predicts how likely a website is to rank in search results compared with other sites. It is useful for benchmarking but is not used by Google.
Moz Pro vs Ahrefs?
Moz Pro is often seen as easier to learn and suits smaller teams. Ahrefs generally has larger keyword and backlink data sets and suits more advanced SEO work.
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