Marketing · Analytics and attribution
Microsoft Clarity
Free session recordings and heatmaps from Microsoft
At a glance
Microsoft Clarity is a free behaviour analytics tool. It records how real visitors use your website and shows heatmaps of where they click and scroll.
- Category
- Analytics and attribution
- Best fit
- SME · Mid-market · Enterprise
- Pricing
- See pricing below
- In Adam’s stack
- Yes
Who Microsoft Clarity is best for
Small and mid-sized businesses that want session recordings and heatmaps without paying for Hotjar or Contentsquare. A strong first pick for any site owner improving landing pages or lead forms.
Key features
- Session recordings
- Click and scroll heatmaps
- Rage-click and dead-click detection
- Works alongside GA4
Why it’s worth it
Watching real visitors use your site shows you exactly where they get stuck or lose interest. It’s free, which makes it an easy add to any site.
Things to consider
- No built-in surveys or feedback widgets, so you need another tool to ask visitors questions
- Data is processed by Microsoft, so update your privacy policy and cookie consent settings before installing
- Fewer collaboration and advanced segmentation features than paid tools
Microsoft Clarity pricing
Cost (ex GST), verified by Adam
Free.
Checked 1 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Microsoft Clarity
Other tools listed under Analytics and attribution. Tools from Adam’s stack are marked.
Google Analytics 4
In Adam’s stackFree web analytics and conversion tracking
SMEMid-marketEnterpriseHeatmaps, recordings and on-site surveys
SMEMid-marketFree dashboards from Google data sources
SMEMid-marketEnterpriseProduct analytics for apps and SaaS
SMEMid-marketEnterpriseProduct analytics and experimentation
Mid-marketEnterpriseB2B revenue attribution
Mid-marketEnterpriseAttribution and analytics for D2C brands
SMEMid-marketPrivacy-focused analytics you can self-host
SMEMid-marketEnterpriseEnterprise digital analytics
Enterprise
FAQ
Microsoft Clarity: common questions
Is Microsoft Clarity really free?
Yes, Microsoft Clarity is free to use. There is no paid tier for its core heatmaps and session recordings.
Microsoft Clarity vs Hotjar?
Clarity covers heatmaps and recordings for free. Hotjar, now part of Contentsquare, adds surveys, feedback tools and more advanced analysis on paid plans.
Does Microsoft Clarity work with Google Analytics?
Yes, Clarity can be connected to GA4 so you can jump from GA4 segments to the matching session recordings.
Can’t find a tool that fits?
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