Sales · CRM
HubSpot
All-in-one CRM platform with a free tier and paid sales and marketing hubs
At a glance
HubSpot is a CRM and sales platform that keeps every contact, company and deal in one place. Sales Hub sits on top of the free CRM and adds the tools a sales team uses every day, from email tracking and meeting links to sequences, workflows and forecasting on the higher tiers. Marketing Hub adds email nurture, forms, landing pages and lead scoring on the same records.
- Category
- CRM
- Best fit
- SME · Mid-market · Enterprise
- Pricing
- See pricing below
- In Adam’s stack
- Yes
Who HubSpot is best for
Small to mid-sized B2B teams that want sales and marketing on one shared database without hiring a CRM admin. Pick it over Salesforce when ease of setup matters more than deep customisation, and over Pipedrive when marketing automation needs to live in the same tool.
Key features
- Contact, company and deal records with a full activity timeline
- Visual deal pipelines with custom stages
- Email tracking, templates and meeting scheduling
- Sequences, workflow automation and forecasting on Professional
- Workflows that enrol contacts straight into sales sequences on Sales Hub Enterprise
- Marketing Hub nurture emails, forms and lead scoring feeding the same pipeline
Why it’s worth it
It becomes the single source of truth for the whole commercial team, so nothing lives in someone’s inbox or head. Because marketing and sales share the same records, you can see which campaigns actually turn into revenue.
Things to consider
- Costs jump sharply from Starter to Professional, and Professional and Enterprise tiers carry one-off onboarding fees
- Marketing Hub is priced on marketing contacts, so a growing database pushes the bill up
- Key automation such as sequences and workflows sits behind the Professional tier
For Australian businesses
HubSpot opened its first Australian data centre in Sydney in February 2024, so Australian businesses can host their HubSpot data onshore. Subscriptions are billed in USD.
HubSpot pricing
Cost (ex GST), verified by Adam
Free CRM. Sales Hub Starter ≈A$13/seat/mo billed annually (US$9) or ≈A$21 monthly. Professional ≈A$129/seat annual (US$90) or ≈A$143 monthly, plus ≈A$2,145 one-off onboarding (US$1,500). Enterprise ≈A$215/seat (US$150, annual upfront) plus ≈A$5,005 onboarding. Marketing Hub Professional ≈A$1,273/mo (US$890) with 3 seats and 2,000 marketing contacts, extra contacts in blocks of 5,000 (≈A$358), plus ≈A$4,290 onboarding (US$3,000). HubSpot for Startups can take up to 90% off year one. Billed in USD.
Source: HubSpot's pricing pages and Knowledge Base; Sybill; Encharge; iD Digital (AU). Checked 1 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to HubSpot
Other tools listed under CRM. Tools from Adam’s stack are marked.
The enterprise standard; endlessly customisable, needs an admin
Mid-marketEnterpriseSimple, visual pipeline CRM built for salespeople
SMEMid-marketCRM on monday.com’s flexible work platform
SMEMid-marketEmail marketing and automation with a built-in sales CRM
SMEMid-marketAffordable, feature-rich CRM inside the Zoho suite
SMEMid-marketCRM for organisations already on Microsoft 365
Mid-marketEnterpriseFreshworks CRM with built-in phone and email
SMEMid-marketModern, data-driven CRM popular with start-ups
SMEMid-marketCRM with built-in calling for inside sales teams
SME
FAQ
HubSpot: common questions
Is HubSpot good for small businesses?
Yes. The free CRM and low-cost Starter tiers suit small teams, and you can add Professional features such as sequences and workflows as you grow. The main trap is the price step from Starter to Professional.
Can I keep my HubSpot data in Australia?
Yes. HubSpot runs a data centre in Sydney, launched in 2024, which lets Australian businesses store their CRM data onshore.
HubSpot vs Salesforce?
HubSpot is quicker to set up and easier for non-technical teams, with marketing tools built into the same platform. Salesforce is more customisable for complex or large organisations but usually needs an admin or partner to run it.
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