Marketing · Email marketing and automation
Klaviyo
Email, SMS and customer data platform for e-commerce brands
At a glance
Klaviyo is a marketing platform for e-commerce brands that combines email, SMS and other channels with a built-in customer data platform. It uses store and behavioural data to drive segmentation, personalised flows such as abandoned cart and post-purchase emails, and revenue reporting. The wider platform also covers customer service tools, reviews and analytics, with Klaviyo AI features throughout.
- Category
- Email marketing and automation
- Best fit
- SME · Mid-market
- Pricing
- Visit vendor site for pricing
- In Adam’s stack
- No
Who Klaviyo is best for
Online stores and D2C brands, particularly on Shopify, that want marketing driven by purchase and browsing data. Pick it over general email tools when revenue attribution and e-commerce automation are the priority.
Key features
- Pre-built e-commerce flows such as abandoned cart and win-back
- Segmentation using purchase and on-site behaviour
- Email, SMS, WhatsApp, RCS and mobile push channels
- Built-in customer data platform
- Revenue attribution and analytics
- Customer Hub, helpdesk and reviews tools
Why it’s worth it
It ties every message to store data and revenue, so brands can see which emails and flows actually drive sales.
Things to consider
- Gets expensive as your contact count grows, since billing is based on contacts
- Free plan is limited to 250 profiles and 500 emails a month
- More platform than most service businesses need
For Australian businesses
Klaviyo runs an Australian version of its website (klaviyo.com/au).
Klaviyo pricing
Visit vendor site for pricing.
Klaviyo doesn’t publish full pricing we could verify. Go to the Klaviyo website.
Alternatives to Klaviyo
Other tools listed under Email marketing and automation. Tools from Adam’s stack are marked.
Email marketing and automation with a built-in sales CRM
SMEMid-marketHubSpot
In Adam’s stackAll-in-one CRM with free tier; easiest to start on and grow with
SMEMid-marketEnterpriseThe familiar starting point for small businesses
SMECampaign Monitor
AustralianClean, design-led email marketing
SMEMid-marketEmail, SMS and WhatsApp at a low price
SMEMid-marketEmail for creators and newsletters (formerly ConvertKit)
SMEE-commerce email and SMS
SMEEnterprise B2B marketing automation
EnterpriseEnterprise cross-channel marketing
Enterprise
FAQ
Klaviyo: common questions
What is Klaviyo used for?
Klaviyo is used by e-commerce brands to send email and SMS marketing driven by store data, such as abandoned cart reminders, product recommendations and win-back campaigns.
Is Klaviyo free?
Klaviyo has a free plan limited to 250 profiles and 500 emails per month. Paid plans are priced by the number of contacts.
Klaviyo vs Omnisend?
Both target online stores. Klaviyo offers deeper data and analytics, while Omnisend is generally simpler and cheaper for smaller stores.
Can’t find a tool that fits?
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