Marketing · Analytics and attribution

Amplitude

Digital analytics platform combining product analytics, experiments and session replay

Best fit: Mid-market · Enterprise
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Pricing · Alternatives · All tools

At a glance

Amplitude is a digital analytics platform built around product analytics, showing how users move through your app or website, which features they adopt and what drives retention. It extends into experimentation, session replay, heatmaps, in-app guides and surveys, so teams can analyse behaviour and act on it in one platform. Pricing is based on event volume.

Category
Analytics and attribution
Best fit
Mid-market · Enterprise
Pricing
See pricing below
In Adam’s stack
No

Who Amplitude is best for

Product-led SaaS and digital businesses with dedicated product or growth teams that want analytics, A/B testing and in-app messaging in one place. Pick it over Mixpanel when you want the wider suite rather than analytics alone.

Key features

  • Product analytics with funnels, retention and journeys
  • Behavioural cohorts synced to marketing tools
  • Feature experimentation and A/B testing
  • Session replay and heatmaps
  • In-app guides and surveys
  • Unlimited team members on all plans

Why it’s worth it

It connects what users do with experiments and in-product messaging, so teams can test changes and measure their impact on retention and revenue.

Things to consider

  • Growth and Enterprise pricing is by quote, so costs are hard to predict upfront
  • Getting value requires disciplined event tracking and data governance
  • The breadth of the platform can be more than a small team needs

Amplitude pricing

Pricing as published by Amplitude

Free up to 2M events/month. Plus starts at US$0 with the first 2M events free, scaling up to 70M events. Growth and Enterprise custom, event-based pricing. Unlimited team members on all plans.

Source: amplitude.com/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.

Alternatives to Amplitude

Other tools listed under Analytics and attribution. Tools from Adam’s stack are marked.

FAQ

Amplitude: common questions

Is Amplitude free?

Yes, Amplitude has a free plan for up to 2 million events a month, including product analytics and session replay. Paid tiers add more volume, history and advanced features.

What is Amplitude used for?

Amplitude is used to understand how people use a digital product, including which features they adopt, where they drop off and what keeps them coming back. It also runs experiments and in-app guides.

Amplitude vs Mixpanel?

Both handle core product analytics well. Amplitude offers a broader platform with experimentation, guides and surveys, while Mixpanel focuses on fast, simple analytics.

Can’t find a tool that fits?

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