Similarweb

Who Similarweb is best for

Marketing, growth and strategy teams that need to size up competitors, markets or prospects using outside-in data. Pick it over a pure SEO tool when you want the whole channel mix (direct, referral, social, paid, AI traffic) rather than just search rankings.

Key features

• Website traffic and channel mix estimates for any domain
• Competitor benchmarking and market share analysis
• Keyword research, keyword gap analysis and rank tracking
• Paid search, display and social ads intelligence
• AI search visibility and AI referral traffic tracking
• Free Chrome extension and website traffic checker

Why it’s worth it

It answers questions your own analytics cannot, such as how much traffic a competitor gets and where it comes from. That makes it useful for market sizing, channel planning and prioritising prospects.

Things to consider

• Figures are modelled estimates, and accuracy drops for small or low-traffic sites, which many Australian SMB competitors are
• Self-serve plans start around US$125 a month and fuller suites are sales-led and quote-based, so costs climb quickly
• Features are split across separate suites and add-ons, so check exactly what your plan includes before buying

For Australian businesses

Similarweb opened an Australian office in Sydney in 2020. Data covers 100+ countries, including Australia.

Similarweb pricing