AI · AI assistants
ChatGPT
OpenAI's general-purpose AI assistant for chat, search, images and more
At a glance
ChatGPT is OpenAI's AI assistant, available on the web, desktop and mobile. It answers questions, writes and edits text, searches the web, analyses files and data, and generates images, with plans ranging from Free and Go through Plus, Pro, Business and Enterprise.
- Category
- AI assistants
- Best fit
- SME · Mid-market · Enterprise
- Pricing
- See pricing below
- In Adam’s stack
- No
Who ChatGPT is best for
Individuals and businesses wanting one widely supported assistant for everyday writing, research and brainstorming. Business and Enterprise plans suit teams that need shared workspaces, admin controls and data protections.
Key features
- Chat with web search and cited sources
- File, spreadsheet and data analysis
- Image generation and editing
- Custom GPTs and projects for repeat tasks
- Deep research for longer multi-source reports
- Voice mode on mobile and desktop
Why it’s worth it
It is the most familiar AI assistant, so staff tend to adopt it quickly, and the breadth of features covers most day-to-day business tasks in one subscription.
Things to consider
- The Go plan may show ads, and free use has tighter limits on the most capable models
- Business data controls and admin features only come with Business or Enterprise plans
- Outputs still need fact-checking, especially for figures and citations
For Australian businesses
OpenAI offers data residency in Australia for eligible ChatGPT Enterprise and Edu customers, at no extra cost on those plans.
ChatGPT pricing
Pricing as published by ChatGPT
ChatGPT Plus US$20/month, per OpenAI's help centre. Free, Go, Pro, Business (from 2 users) and Enterprise plans are also offered; Enterprise and Edu are through sales.
Source: help.openai.com/en/articles/6950777-what-is-chatgpt-plus. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to ChatGPT
Other tools listed under AI assistants. Tools from Adam’s stack are marked.
Claude
In Adam’s stackStrong at writing, analysis, coding and long documents
SMEMid-marketEnterpriseBuilt into Google Workspace and Search
SMEMid-marketEnterpriseAI inside Word, Excel, Outlook and Teams
Mid-marketEnterpriseAI search with cited sources
SMEMid-marketEuropean AI assistant
SMEMid-marketxAI’s assistant connected to X
SME
FAQ
ChatGPT: common questions
How much does ChatGPT cost?
There is a free plan, and ChatGPT Plus is US$20 a month. OpenAI also offers Go, Pro, Business and Enterprise plans with different limits and controls.
Is ChatGPT safe for business data?
Business and Enterprise plans include admin controls and stronger data protections than personal plans. Eligible Enterprise and Edu customers can also choose Australian data residency.
ChatGPT vs Claude?
ChatGPT has the broader feature set, including image generation and voice. Claude is often preferred for long documents, careful writing and coding. Many teams trial both on their own tasks.
Can’t find a tool that fits?
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