Marketing · Email marketing and automation
Adobe Marketo Engage
Enterprise B2B marketing automation for lead and account-based programs
At a glance
Adobe Marketo Engage is a B2B marketing automation platform that manages a lead and account database, runs multi-step nurture campaigns and scores, routes and alerts on leads. It connects natively to Salesforce, Microsoft Dynamics and Veeva CRM so marketing and sales share the same records, and reports on campaign and revenue performance.
- Category
- Email marketing and automation
- Best fit
- Enterprise
- Pricing
- See pricing below
- In Adam’s stack
- No
Who Adobe Marketo Engage is best for
Mid-sized and enterprise B2B companies with a dedicated marketing operations function and long, multi-touch sales cycles. Pick it over lighter tools when you need account-based marketing, complex scoring and attribution tied tightly to your CRM.
Key features
- Lead and account database with native Salesforce, Dynamics and Veeva sync
- Campaign and journey automation with cross-channel nurturing
- Lead scoring, routing and sales alerts
- Email, landing pages, forms and webinar marketing
- Target account management and predictive audiences on higher packages
- Attribution via Marketo Measure on the top package
Why it’s worth it
It handles the scale and complexity of enterprise B2B demand generation, with deep CRM integration that lets marketing prove which programs create pipeline.
Things to consider
- Pricing is quote-only across all four packages (Growth, Select, Prime, Ultimate) and sits at the enterprise end of the market
- It has a steep learning curve and usually needs a trained Marketo admin or agency to run well
- Several features, such as attribution and account-based tools, are only included on higher packages or cost extra
Adobe Marketo Engage pricing
Pricing as published by Adobe Marketo Engage
No public prices. Four packages (Growth, Select, Prime, Ultimate) are quoted on request.
Source: business.adobe.com/products/marketo/pricing.html. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Adobe Marketo Engage
Other tools listed under Email marketing and automation. Tools from Adam’s stack are marked.
Email marketing and automation with a built-in sales CRM
SMEMid-marketHubSpot
In Adam’s stackAll-in-one CRM with free tier; easiest to start on and grow with
SMEMid-marketEnterpriseThe familiar starting point for small businesses
SMEThe go-to for e-commerce and D2C brands
SMEMid-marketCampaign Monitor
AustralianClean, design-led email marketing
SMEMid-marketEmail, SMS and WhatsApp at a low price
SMEMid-marketEmail for creators and newsletters (formerly ConvertKit)
SMEE-commerce email and SMS
SMEEnterprise cross-channel marketing
Enterprise
FAQ
Adobe Marketo Engage: common questions
How much does Adobe Marketo Engage cost?
Adobe does not publish Marketo Engage prices. All four packages, Growth, Select, Prime and Ultimate, are priced by custom quote based on your needs and database size.
Is Marketo good for small businesses?
Usually not. It is built for B2B teams with marketing operations staff and complex sales cycles, so most small businesses will get better value from a simpler, self-serve email automation tool.
Marketo vs HubSpot?
Marketo is a dedicated marketing automation platform that sits alongside Salesforce or Dynamics and suits complex enterprise programs. HubSpot bundles CRM, marketing and sales in one easier-to-use product with published pricing, which usually suits smaller teams better.
Can’t find a tool that fits?
When every option forces a workaround, our trusted build partners can build it: apps, automations and AI agents designed around how your business actually works.