Marketing · Email marketing and automation
Omnisend
Email and SMS marketing built for e-commerce stores
At a glance
Omnisend is an e-commerce marketing platform for email, SMS and web push, aimed at online stores. It provides pre-built automations, signup forms, product recommendations and sales reporting, with AI tools for forms and reports. It connects with store platforms such as Shopify and includes free migration from other tools.
- Category
- Email marketing and automation
- Best fit
- SME
- Pricing
- See pricing below
- In Adam’s stack
- No
Who Omnisend is best for
Small to mid-sized online stores that want e-commerce automation without the cost or complexity of Klaviyo. Good for brands adding SMS to email from one dashboard.
Key features
- Pre-built e-commerce automations
- Email, SMS and web push in one platform
- Personalised product recommendations and dynamic content on Pro
- Signup forms and popups with Forms AI
- Sales reporting with Reports AI
- Free five-day migration and 24/7 support
Why it’s worth it
It covers the main e-commerce email and SMS needs at a lower price point, with support included on every plan.
Things to consider
- Free plan is limited to 250 contacts and 500 emails a month
- SMS is only on Pro and above, charged by credit
- Less analytics depth than Klaviyo
Omnisend pricing
Pricing as published by Omnisend
Free plan (250 contacts, 500 emails/month). Standard US$16/month and Pro US$59/month at the entry contact tier, billed monthly (30% off the first 3 months at the time of research). Custom pricing above 150,000 profiles.
Source: omnisend.com/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Omnisend
Other tools listed under Email marketing and automation. Tools from Adam’s stack are marked.
Email marketing and automation with a built-in sales CRM
SMEMid-marketHubSpot
In Adam’s stackAll-in-one CRM with free tier; easiest to start on and grow with
SMEMid-marketEnterpriseThe familiar starting point for small businesses
SMEThe go-to for e-commerce and D2C brands
SMEMid-marketCampaign Monitor
AustralianClean, design-led email marketing
SMEMid-marketEmail, SMS and WhatsApp at a low price
SMEMid-marketEmail for creators and newsletters (formerly ConvertKit)
SMEEnterprise B2B marketing automation
EnterpriseEnterprise cross-channel marketing
Enterprise
FAQ
Omnisend: common questions
What is Omnisend used for?
Omnisend is used by online stores to send email, SMS and push campaigns and automations such as abandoned cart and welcome series.
How much does Omnisend cost?
There is a free plan. Standard starts at US$16 a month and Pro at US$59 a month for small lists, rising with contact count.
Omnisend vs Klaviyo?
Omnisend is usually cheaper and simpler with support on all plans, while Klaviyo offers deeper data, segmentation and analytics for larger brands.
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