Marketing · SEO and AI search
Google Search Console
Google's free tool showing how your site performs in Google Search
At a glance
Google Search Console is Google’s free tool for website owners. It shows which searches bring people to your site, which pages Google has indexed and what technical issues need fixing.
- Category
- SEO and AI search
- Best fit
- SME · Mid-market · Enterprise
- Pricing
- See pricing below
- In Adam’s stack
- Yes
Who Google Search Console is best for
Every business with a website, from sole traders to enterprises. It is the first SEO tool to set up, before paying for any third-party platform.
Key features
- Search queries, clicks and rankings
- Indexing status and sitemap submission
- Technical and mobile usability reports
- Free
Why it’s worth it
It’s the most direct data you can get on how Google sees your site. Every business with a website should have it set up.
Things to consider
- It only covers Google Search, not other search engines or AI assistants
- Data is limited to around 16 months of history, so export it if you want long-term trends
- It shows your own site only, with no competitor or keyword difficulty data
Google Search Console pricing
Cost (ex GST), verified by Adam
Free.
Checked 1 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Google Search Console
Other tools listed under SEO and AI search. Tools from Adam’s stack are marked.
Ahrefs
In Adam’s stackKeyword, backlink and competitor research
SMEMid-marketEnterpriseSEO, ads and content research, plus an AI visibility toolkit
SMEMid-marketEnterpriseBing Webmaster Tools
In Adam’s stackFree; Bing’s index feeds Microsoft Copilot
SMEMid-marketEnterpriseLong-standing SEO suite with easy reporting
SMEMid-marketContent optimisation for ranking pages
SMEMid-marketTechnical site crawler for SEO audits
SMEMid-marketEnterpriseTraffic and market intelligence on any website
Mid-marketEnterpriseAnswerThePublic
In Adam’s stackQuestions people search around any topic
SME
FAQ
Google Search Console: common questions
Is Google Search Console free?
Yes, Google Search Console is completely free. You just need to verify that you own or manage the website.
What is Google Search Console used for?
It shows which searches bring people to your site, your clicks and average positions, which pages are indexed, and technical issues that may stop pages appearing in Google.
Google Search Console vs Google Analytics?
Search Console shows how your site performs in Google Search before people click. Google Analytics shows what visitors do once they arrive. Most businesses should use both.
Can’t find a tool that fits?
When every option forces a workaround, our trusted build partners can build it: apps, automations and AI agents designed around how your business actually works.