Marketing · Social media management
Metricool
Social scheduling and analytics with a usable free plan
At a glance
Metricool is a Madrid-based social media and digital marketing tool that combines scheduling, analytics, competitor tracking and ad reporting in one dashboard. Plans are priced by the number of brands rather than users, and connect social networks, Google Business Profile, ad accounts and a website tracking pixel. It also offers an AI assistant and an MCP connection for AI tools.
- Category
- Social media management
- Best fit
- SME
- Pricing
- See pricing below
- In Adam’s stack
- No
Who Metricool is best for
Freelancers, small businesses and agencies managing several brands on a tight budget who want analytics alongside scheduling. Pick it over Buffer when you want deeper reporting and competitor analysis, and over Hootsuite when cost per brand matters.
Key features
- Free plan for 1 brand with 20 scheduled posts a month
- Pricing by number of brands, not seats
- Social, ads and website analytics in one dashboard
- Competitor profile analysis
- PDF and PowerPoint report downloads and Looker Studio connector (paid)
- Post approval system, Canva and Google Drive integrations (paid)
Why it’s worth it
It gives small teams and agencies scheduling plus genuinely useful reporting at a low cost per brand. The free plan is enough to test it properly before paying.
Things to consider
- The free plan excludes LinkedIn and X, and keeps only 30 days of metrics
- The interface packs in a lot and can feel busy for beginners
- Inbox and team collaboration tools are lighter than enterprise platforms
Metricool pricing
Pricing as published by Metricool
Free plan (1 brand). Billed annually: Starter from US$20/month (5 brands; US$36 for 10), Advanced from US$53/month (15 brands; up to US$159 for 50). Monthly billing: Starter from US$25, Advanced from US$67. Custom plan by quote. Prices also shown in EUR; exclude VAT.
Source: metricool.com/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Metricool
Other tools listed under Social media management. Tools from Adam’s stack are marked.
Sprout Social
In Adam’s stackPublishing, inbox, listening and reporting
Mid-marketEnterpriseThe original social media dashboard
SMEMid-marketEnterpriseSimple, affordable scheduling
SMEVisual planning for Instagram and TikTok
SMEMid-marketInbox, publishing and ROI reporting
SMEMid-marketContent calendar with approvals
SMEMeta Business Suite
In Adam’s stackFree tool for Facebook and Instagram
SMEMid-marketEnterprise social marketing and care
EnterpriseEnterprise social listening and consumer research
Enterprise
FAQ
Metricool: common questions
Is Metricool free?
Yes. Metricool's free plan covers one brand, 20 scheduled posts a month, five competitor profiles and 30 days of analytics, though it does not connect LinkedIn or X.
How much does Metricool cost?
Paid plans are priced by number of brands: Starter from about US$20 a month billed annually for five brands, and Advanced from about US$53 a month for 15 brands. Monthly billing costs a little more.
Metricool vs Buffer?
Buffer is simpler and priced per channel, with a focus on scheduling. Metricool is priced per brand and includes stronger analytics, ad reporting and competitor tracking, which suits agencies and data-minded small teams.
Can’t find a tool that fits?
When every option forces a workaround, our trusted build partners can build it: apps, automations and AI agents designed around how your business actually works.