Marketing · Social media management
Luma
Event pages, registrations, reminders and check-in for in-person and online events
At a glance
Luma is an event platform for registration pages, invitations, reminders and check-in. It works for in-person events, online events through Zoom, or both.
- Category
- Social media management
- Best fit
- SME · Mid-market · Enterprise
- Pricing
- See pricing below
- In Adam’s stack
- Yes
Who Luma is best for
Founders, communities and B2B teams running meetups, workshops, webinars and launch events. Pick it over heavier event software when you want attractive pages and simple registration without a long setup.
Key features
- Event pages and registration
- Invitations, reminders and email updates
- Ticketing for paid events
- Guest check-in and attendee lists
Why it’s worth it
It makes running events look polished with very little effort. Every registration captures a contact, so events become a steady source of qualified leads.
Things to consider
- Paid tickets on the free plan carry a 5% platform fee on top of payment processing.
- It is built for registration and attendee management, not large conferences with complex agendas, exhibitors or badge printing.
- Online events rely on your own video tool, such as Zoom, for the live session.
Luma pricing
Cost (ex GST), verified by Adam
Free with unlimited events (5% platform fee on paid tickets). Luma Plus ≈A$84/mo annual (US$59) or ≈A$99 monthly (US$69): 0% platform fee, 5,000 invites a week, 5 admins.
Source: luma.com/pricing; Luma help centre. Checked 1 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Luma
Other tools listed under Social media management. Tools from Adam’s stack are marked.
Sprout Social
In Adam’s stackPublishing, inbox, listening and reporting
Mid-marketEnterpriseThe original social media dashboard
SMEMid-marketEnterpriseSimple, affordable scheduling
SMEVisual planning for Instagram and TikTok
SMEMid-marketInbox, publishing and ROI reporting
SMEMid-marketScheduling and analytics with a strong free plan
SMEContent calendar with approvals
SMEMeta Business Suite
In Adam’s stackFree tool for Facebook and Instagram
SMEMid-marketEnterprise social marketing and care
Enterprise
FAQ
Luma: common questions
What is Luma used for?
Luma is used to create event pages, take registrations, send invitations and reminders, sell tickets and check guests in at the door, for both in-person and online events.
Is Luma free?
Yes, you can run unlimited events on the free plan. A platform fee applies to paid tickets unless you upgrade to Luma Plus.
Luma vs Eventbrite?
Luma suits community, networking and B2B events where design and a clean guest experience matter. Eventbrite is better known by the public and suits larger ticketed events that rely on marketplace discovery.
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