Operations · Project and work management
Asana
Work management for projects, goals and cross-team workflows
At a glance
Asana is a work management platform for organising tasks, projects, portfolios and company goals. Teams plan work in list, board, calendar and timeline views, automate handoffs with rules and forms, and use built-in AI features, including AI Teammates on paid plans.
- Category
- Project and work management
- Best fit
- SME · Mid-market · Enterprise
- Pricing
- See pricing below
- In Adam’s stack
- No
Who Asana is best for
Growing teams and mid-sized organisations that want structured project management linked to company goals and reporting. Pick it over monday.com or ClickUp when consistency, clear ownership and goal tracking across departments matter more than heavy customisation.
Key features
- List, board, calendar, timeline and Gantt views
- Unlimited rules-based automations and forms on paid plans
- Portfolios, goals and resource management on Advanced
- Approvals, proofing and time tracking
- AI Teammates and AI Studio for automating workflows
- Salesforce, Tableau and Power BI integrations on Advanced
Why it’s worth it
It gives leadership a clear line of sight from company goals down to individual tasks, which keeps teams accountable without endless status meetings.
Things to consider
- Portfolios, goals and resource management are reserved for Advanced and above, which costs more than double the Starter plan.
- The free Personal plan is limited to 2 seats, so it is not a realistic free option for teams.
- AI usage beyond included credits is charged separately, which can add cost for heavy users.
For Australian businesses
Asana offers data residency in Sydney, Australia, with backup in Melbourne. It is an add-on for Enterprise organisations and included in Enterprise+.
Asana pricing
Pricing as published by Asana
Personal plan free for up to 2 seats. Starter US$10.99/user/month billed annually (US$13.49 monthly). Advanced US$24.99/user/month billed annually (US$30.49 monthly). Enterprise and Enterprise+ by quote.
Source: asana.com/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Asana
Other tools listed under Project and work management. Tools from Adam’s stack are marked.
Flexible work management boards for any team
SMEMid-marketEnterpriseTasks, docs and goals in one app
SMEMid-marketNotion
In Adam’s stackDocs, wikis and databases in one workspace
SMEMid-marketEnterpriseSimple Kanban boards
SMEJira
AustralianThe standard for software and product teams
SMEMid-marketEnterpriseSpreadsheet-style project management at scale
Mid-marketEnterpriseWork management for complex projects
Mid-marketEnterpriseDatabase-style apps and workflows
SMEMid-marketEnterpriseSimple project management with flat pricing
SME
FAQ
Asana: common questions
What is Asana used for?
Asana is used to plan and track projects, assign tasks, manage team workloads and connect day-to-day work to company goals. Marketing, operations and project teams use it to run repeatable workflows such as campaign launches and client onboarding.
How much does Asana cost?
There is a free Personal plan for up to 2 seats. Starter is US$10.99 per user per month and Advanced is US$24.99 per user per month on annual billing, with Enterprise tiers priced by quote.
Can Asana store data in Australia?
Yes. Asana offers data residency in Sydney with backup in Melbourne, but only as an add-on for Enterprise organisations or included in Enterprise+.
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