Sales · CRM
ActiveCampaign
Email marketing and marketing automation platform with optional built-in sales CRM
At a glance
ActiveCampaign is an email marketing and automation platform that lets businesses build segmented campaigns and multi-step automations triggered by contact behaviour. It also offers WhatsApp messaging plans, and its CRM add-ons add sales pipelines, deal and account records, lead scoring and automated one-to-one sales emails. Pricing is based on the number of contacts and the plan level.
- Category
- CRM
- Best fit
- SME · Mid-market
- Pricing
- Visit vendor site for pricing
- In Adam’s stack
- No
Who ActiveCampaign is best for
Small and mid-sized businesses, including e-commerce and services firms, whose growth depends on email nurture and automation more than on a heavy sales process. Pick it over HubSpot when you want strong automation at a lower entry cost and only need a light CRM.
Key features
- Visual automation builder triggered by contact behaviour
- Segmentation and personalised email campaigns
- Enhanced CRM add-on with pipelines, deals, accounts and lead scoring
- Sales engagement add-on with automated 1:1 email and win probability
- WhatsApp messaging plans alongside email
- Custom reporting on the top plan or as an add-on
Why it’s worth it
Its automation builder lets small teams run sophisticated nurture sequences without a marketing operations hire. Adding the CRM keeps marketing and early sales follow-up on the same contact records.
Things to consider
- Costs rise as your contact list grows, since pricing is tied to contact numbers
- The CRM is an add-on and lighter than dedicated sales CRMs
- Prices are not listed openly on the pricing page, so you need to configure or request a quote
For Australian businesses
ActiveCampaign offers Asia-Pacific data hosting for contact data, located in Australia, and has announced a Sydney sales office. Its pricing page offers AUD as a currency option.
ActiveCampaign pricing
Visit vendor site for pricing.
ActiveCampaign doesn’t publish full pricing we could verify. Go to the ActiveCampaign website.
Alternatives to ActiveCampaign
Other tools listed under CRM. Tools from Adam’s stack are marked.
HubSpot
In Adam’s stackAll-in-one CRM with free tier; easiest to start on and grow with
SMEMid-marketEnterpriseThe enterprise standard; endlessly customisable, needs an admin
Mid-marketEnterpriseSimple, visual pipeline CRM built for salespeople
SMEMid-marketCRM on monday.com’s flexible work platform
SMEMid-marketAffordable, feature-rich CRM inside the Zoho suite
SMEMid-marketCRM for organisations already on Microsoft 365
Mid-marketEnterpriseFreshworks CRM with built-in phone and email
SMEMid-marketModern, data-driven CRM popular with start-ups
SMEMid-marketCRM with built-in calling for inside sales teams
SME
FAQ
ActiveCampaign: common questions
What is ActiveCampaign used for?
ActiveCampaign is mainly used for email marketing and automated nurture sequences, with optional CRM add-ons for tracking deals and sales follow-up.
Does ActiveCampaign have a CRM?
Yes, through add-ons. The Enhanced CRM adds pipelines, deal and account records and lead scoring, and the sales engagement add-on adds automated one-to-one email and win probability.
ActiveCampaign vs HubSpot?
ActiveCampaign is usually cheaper for email automation and strong on behaviour-based workflows. HubSpot offers a deeper CRM and sales tools on one platform, at a higher price once you move past the starter tiers.
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