Sales · Prospecting and data
Clay
Spreadsheet-style platform for enriching lists from hundreds of data providers
At a glance
Clay is a go-to-market data and automation platform that works like a spreadsheet: each row is a company or person, and columns pull in data from its marketplace of 200+ providers or run AI research. Its waterfall enrichment tries providers in sequence until it finds an email or phone number, and Claygent, its AI agent, researches companies on the web. Results can be scored, personalised and pushed to a CRM, sequencer or ad audience.
- Category
- Prospecting and data
- Best fit
- SME · Mid-market
- Pricing
- See pricing below
- In Adam’s stack
- No
Who Clay is best for
Growth, RevOps and agency teams that want to build custom, signal-based prospect lists and are comfortable designing workflows. Choose it over a single database when no one provider covers your market well.
Key features
- Access to 200+ data providers through one account
- Waterfall enrichment across multiple providers
- Claygent AI web research agent
- Job change and web intent signals
- CRM, data warehouse and HTTP API integrations on Growth and above
- Native sequencer and ad audience syncing to LinkedIn, Meta and Google
Why it’s worth it
It replaces several separate data subscriptions with one flexible workspace, and lets you find prospects based on almost any signal you can define.
Things to consider
- There is a real learning curve, and many teams use a specialist or agency to build workflows
- Costs depend on actions and data credits consumed, so large or complex tables can get expensive
- CRM integrations and the HTTP API require the Growth plan or higher
For Australian businesses
Prices are listed in US dollars.
Clay pricing
Pricing as published by Clay
Free plan with 100 data credits and 500 actions a month. Launch from US$167/month billed annually (US$185 monthly). Growth from US$446/month billed annually (US$495 monthly). Enterprise by quote with annual commitment. Higher credit and action volumes cost more.
Source: clay.com/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Clay
Other tools listed under Prospecting and data. Tools from Adam’s stack are marked.
LinkedIn Sales Navigator
In Adam’s stackAdvanced search and alerts across LinkedIn’s members
SMEMid-marketEnterpriseApollo.io
In Adam’s stackContact database, enrichment and sequencing in one
SMEMid-marketLarge B2B database with intent data
Mid-marketEnterpriseB2B data with strong phone-verified contacts
Mid-marketEnterpriseOrigami
In Adam’s stackAI agents that research the live web to build lists
SMEMid-marketQuick contact lookups with a browser extension
SMEMid-marketReal-time contact search and list building
SMEMid-marketFinds and verifies email addresses by domain
SMENeverBounce
In Adam’s stackVerifies email lists before you send
SMEMid-market
FAQ
Clay: common questions
What is Clay used for?
Clay is used to build and enrich prospect lists by combining data from many providers, running AI research on each company, and sending the results to a CRM, sequencer or ad platform.
How much does Clay cost?
There is a free plan. Paid plans start at Launch from US$167 a month billed annually and Growth from US$446 a month billed annually, with costs rising as you buy more data credits and actions.
Is Clay hard to use?
It is more flexible than a standard contact database but takes time to learn, because you design the enrichment and logic yourself. Templates help, and many teams hire a Clay specialist for complex builds.
Can’t find a tool that fits?
When every option forces a workaround, our trusted build partners can build it: apps, automations and AI agents designed around how your business actually works.