Airtable

Who Airtable is best for

Operations, marketing and product teams that need a structured, custom system, such as a content calendar, inventory tracker or lightweight CRM, without writing code. Pick it over a project management tool when your work is really about structured data and linked records.

Key features

• Linked tables with rich field types
• Grid, kanban, calendar, gallery and form views
• Interface Designer for building custom app front ends
• No-code automations triggered by record changes
• AI features for building apps and working with data
• Integrations and API access

Why it’s worth it

It lets non-developers build a tailored business system quickly, which can replace messy spreadsheets or delay the need for custom software.

Things to consider

• Per-seat pricing climbs quickly, and Business is more than double the Team plan.
• Records, attachments, automation runs and API calls are capped by plan, and hitting limits blocks new records until you upgrade.
• Well-designed bases need someone who understands data structure, otherwise they become hard to maintain.

For Australian businesses

Airtable offers data residency in Australia, alongside the US and Europe, but only on the Enterprise Scale plan.

Airtable pricing