Sales · Buying signals and intent
Common Room
Buyer intelligence platform that combines signals into person-level account profiles
At a glance
Common Room is a buyer intelligence platform that pulls signals from CRM, product usage, website visits, marketing, community and third-party intent data into unified person and account profiles. AI agents called RoomieAI research accounts and suggest who to contact and how, and results surface in Salesforce, Slack, email and browser extensions. Zoom acquired Common Room in July 2026, and it now sits alongside Zoom Revenue Accelerator.
- Category
- Buying signals and intent
- Best fit
- Mid-market · Enterprise
- Pricing
- See pricing below
- In Adam’s stack
- No
Who Common Room is best for
Mid-market and enterprise GTM teams, especially product-led or developer-focused companies, that have many scattered signals and want them unified for signal-based selling. It is a heavier investment than single-signal tools such as visitor identification.
Key features
- Signal aggregation across CRM, product, website, community and intent data
- Person360 person-level profiles and identity resolution
- RoomieAI agents for account research and outreach suggestions
- Prospector for finding new contacts and accounts
- Website de-anonymisation and Bombora Company Surge topics
- Unlimited alerts, workflows and segments, plus an MCP server
Why it’s worth it
It brings dozens of buying signals into one view so reps prioritise accounts showing real activity instead of working static lists.
Things to consider
- Entry pricing starts at US$2,500 a month billed annually, which puts it out of reach for most small businesses
- Its value depends on connecting several data sources, so implementation takes effort
- The Zoom acquisition may change packaging and roadmap over time
Common Room pricing
Pricing as published by Common Room
Essential US$2,500/month billed annually (5 seats, up to 100k contacts). Advanced and Enterprise by quote with more seats, contacts and credits.
Source: commonroom.io/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Common Room
Other tools listed under Buying signals and intent. Tools from Adam’s stack are marked.
Person-level website visitor identification (US traffic)
SMEMid-marketCompany-level website visitor identification and B2B data, strong in Europe and beyond
SMEMid-marketEnterpriseLinkedIn ad engagement tracking by company
SMEMid-marketSocial selling signals from LinkedIn engagement
SMEMid-marketWeb scraping platform for custom signals and data
SMEMid-marketEnterprise
FAQ
Common Room: common questions
Who owns Common Room?
Zoom acquired Common Room, with the deal closing in July 2026, and positions it as buyer intelligence alongside Zoom Revenue Accelerator.
How much does Common Room cost?
The Essential plan is US$2,500 a month billed annually for 5 seats and up to 100,000 contacts. Advanced and Enterprise are priced by quote.
Is Common Room good for small businesses?
Usually not. Its pricing and setup suit mid-market and larger teams with multiple signal sources; small teams often start with a simpler visitor identification or LinkedIn signal tool.
Can’t find a tool that fits?
When every option forces a workaround, our trusted build partners can build it: apps, automations and AI agents designed around how your business actually works.