Marketing · Websites and landing pages
WordPress
Open-source CMS powering a large share of the web
At a glance
WordPress is free, open-source content management software that you install on your own web hosting, extended with themes and plugins for almost any function, including e-commerce through WooCommerce. WordPress.com is a separate hosted service run by Automattic that provides WordPress with hosting, security and updates managed for you.
- Category
- Websites and landing pages
- Best fit
- SME · Mid-market · Enterprise
- Pricing
- See pricing below
- In Adam’s stack
- No
Who WordPress is best for
Businesses that want full ownership of their site, a large choice of developers and plugins, or a content-heavy blog. Choose self-hosted WordPress for flexibility, or WordPress.com if you want WordPress without managing hosting.
Key features
- Free, open-source software you can host anywhere
- Tens of thousands of themes and plugins
- Block editor for building pages and posts
- WooCommerce for online stores
- Hosted option through WordPress.com
Why it’s worth it
It gives you complete control and portability, a huge pool of developers and plugins, and no lock-in to one vendor's platform.
Things to consider
- Self-hosted sites need ongoing updates, backups and security, often handled by a developer or managed host
- Too many plugins can slow the site down and create conflicts
- Hosting, premium themes and plugins add costs beyond the free software
WordPress pricing
Pricing as published by WordPress
WordPress.org software is free. WordPress.com hosted plans (US$ per month): Free; Personal US$4 billed yearly (US$9 monthly); Premium US$8 yearly (US$18 monthly); Business US$25 yearly (US$40 monthly); Commerce US$45 yearly (US$70 monthly); Enterprise by enquiry. Taxes excluded.
Source: wordpress.com/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to WordPress
Other tools listed under Websites and landing pages. Tools from Adam’s stack are marked.
Design-led websites without code
SMEMid-marketEnterpriseFast, design-first marketing sites
SMEMid-marketThe leading e-commerce platform
SMEMid-marketEnterpriseAll-in-one sites for small businesses
SMEDrag-and-drop websites with lots of apps
SMELanding pages built for conversion
SMEMid-marketLanding pages for paid ad teams
Mid-marketEnterpriseNetlify
In Adam’s stackFast hosting for sites, docs and shareables
SMEMid-marketEnterpriseAI website personalisation and one-to-one account pages
Mid-marketEnterprise
FAQ
WordPress: common questions
Is WordPress free?
The WordPress software from WordPress.org is free, but you pay for hosting, a domain and any premium themes or plugins. WordPress.com offers a free hosted plan with paid upgrades.
What is the difference between WordPress.org and WordPress.com?
WordPress.org is the open-source software you install on your own hosting. WordPress.com is Automattic's hosted service that runs WordPress for you, with plans from free up to Enterprise.
Is WordPress good for small businesses?
Yes, if you have someone to maintain it or use a managed host. If you want zero maintenance, a hosted builder like Squarespace or Wix may be simpler.
Can’t find a tool that fits?
When every option forces a workaround, our trusted build partners can build it: apps, automations and AI agents designed around how your business actually works.