Marketing · Websites and landing pages
Webflow
Visual website builder, CMS and hosting for marketing teams
At a glance
Webflow is a visual web development platform that lets designers and marketers build custom, responsive websites without writing code, while producing clean production code underneath. It bundles a CMS, managed hosting, localisation, native analytics and an Optimize product for A/B testing and personalisation. Webflow AI and an MCP server let AI tools such as Claude help build and manage sites.
- Category
- Websites and landing pages
- Best fit
- SME · Mid-market · Enterprise
- Pricing
- See pricing below
- In Adam’s stack
- No
Who Webflow is best for
Marketing teams and agencies that want a design-led, custom site they can update without developers, especially B2B companies with a content-heavy CMS. Pick it over Wix or Squarespace when design control matters more than simplicity.
Key features
- Visual designer with full layout and interaction control
- CMS with collections for blogs, case studies and resources
- Managed hosting with DDoS and bot protection
- Localisation for multi-language sites
- Optimize add-on for A/B testing and personalisation
- Webflow AI and MCP for AI-assisted building and SEO
Why it’s worth it
It gives marketers far more design control than template builders, while still letting non-developers publish and manage content themselves.
Things to consider
- Pricing is split into site plans and workspace plans, plus paid seats, so total cost is easy to underestimate
- Steeper learning curve than Wix or Squarespace, as it assumes some understanding of web layout
- E-commerce is less mature than Shopify for serious online stores
Webflow pricing
Pricing as published by Webflow
Site plans (per site, US$, billed yearly): Starter free on a webflow.io domain, Basic US$15/month, Premium US$25/month (includes CMS). Workspace plans billed yearly: Core US$19/month, Growth US$49/month, or Freelancer US$16/month and Agency US$35/month. Extra full seats US$39/month. Taxes added at checkout.
Source: webflow.com/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to Webflow
Other tools listed under Websites and landing pages. Tools from Adam’s stack are marked.
The most widely used website platform
SMEMid-marketEnterpriseFast, design-first marketing sites
SMEMid-marketThe leading e-commerce platform
SMEMid-marketEnterpriseAll-in-one sites for small businesses
SMEDrag-and-drop websites with lots of apps
SMELanding pages built for conversion
SMEMid-marketLanding pages for paid ad teams
Mid-marketEnterpriseNetlify
In Adam’s stackFast hosting for sites, docs and shareables
SMEMid-marketEnterpriseAI website personalisation and one-to-one account pages
Mid-marketEnterprise
FAQ
Webflow: common questions
How much does Webflow cost?
A Webflow site can be built free on a webflow.io domain. Paid site plans start at US$15/month billed yearly, with CMS on the US$25/month Premium plan, and teams may also need a paid workspace plan and seats.
Webflow vs WordPress?
Webflow is a hosted, all-in-one platform with a visual designer and no plugins to maintain. WordPress is more flexible and has a huge plugin ecosystem, but needs more upkeep for hosting, updates and security.
Do I need to know code to use Webflow?
No, but it helps to understand web layout concepts like boxes, spacing and classes. It is more technical than Wix or Squarespace.
Can’t find a tool that fits?
When every option forces a workaround, our trusted build partners can build it: apps, automations and AI agents designed around how your business actually works.