Operations · RevOps and data sync
OutboundSync
Syncs outbound email and LinkedIn sequencer activity into HubSpot and Salesforce
At a glance
OutboundSync connects cold email and LinkedIn outreach platforms to your CRM so that sends, replies, opens, clicks and unsubscribes are logged on the matching contact record. It works with sequencers such as Smartlead, Instantly, HeyReach and EmailBison and syncs into HubSpot and Salesforce.
- Category
- RevOps and data sync
- Best fit
- SME · Mid-market
- Pricing
- See pricing below
- In Adam’s stack
- No
Who OutboundSync is best for
Outbound agencies and sales teams that run campaigns in a dedicated sequencer but report pipeline in HubSpot or Salesforce. Choose it when your sequencer's native CRM integration is missing or too limited.
Key features
- Automatic logging of outbound activity on CRM records
- Supports Smartlead, Instantly, HeyReach and EmailBison
- HubSpot and Salesforce integrations
- Campaign attribution to see which outreach created pipeline
- Reply routing to the right rep, with owner override rules
- Block list sync, API, webhooks and an MCP server
Why it’s worth it
It closes the gap between outbound tools and the CRM, so leaders can attribute meetings and deals to campaigns without manual data entry.
Things to consider
- Priced on sent messages, so high-volume cold email programs move up the tiers quickly
- Only supports a specific set of sequencers and CRMs; check yours is covered before buying
- Adds another subscription on top of the sequencer and CRM
OutboundSync pricing
Pricing as published by OutboundSync
Starter $99/month (2,000 sent messages). Explorer $249/month (10,000). Advanced $499/month (25,000). Custom annual plans on request. Annual pre-pay gives two months free. Only sent messages count, not replies, opens or warmup emails.
Source: outboundsync.com/pricing. Checked 8 October 2026. Prices change often, so confirm on the vendor’s site before you buy.
Alternatives to OutboundSync
Other tools listed under RevOps and data sync. Tools from Adam’s stack are marked.
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Mid-marketEnterpriseReverse ETL and audience activation from your warehouse
Mid-marketEnterprise
FAQ
OutboundSync: common questions
What is OutboundSync used for?
It logs activity from cold email and LinkedIn sequencers into HubSpot or Salesforce, so outreach, replies and attribution sit on the CRM record instead of only inside the sequencer.
Does OutboundSync work with Instantly and Smartlead?
Yes. It supports Smartlead, Instantly, HeyReach and EmailBison, syncing into HubSpot and Salesforce.
How much does OutboundSync cost?
Plans start at $99 a month for 2,000 sent messages, rising to $499 a month for 25,000, with custom annual plans for higher volumes.
Can’t find a tool that fits?
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