Our Niches FMCG and food
Our Niches · FMCG and food
Sales and marketing for FMCG and food brands.
Retail, wholesale, catering and direct: each channel sells differently. We help food and FMCG brands build the right engine for each one, and follow up the leads that events and trade shows create.
At a glance
Promptwise Advisory helps fmcg and food businesses with fractional sales and marketing leadership, coaching and custom builds. Retail, wholesale, catering and direct: each channel sells differently. We help food and FMCG brands build the right engine for each one, and follow up the leads that events and trade shows create.
- Niche
- FMCG and food
- Common gap
- Trade show leads go cold
- How we help
- Fractional leadership, coaching, custom builds
Where we’ve done it
Real experience in fmcg and food, from my own roles and the businesses I’ve advised.
- Early career in sales and marketing at Coca-Cola
- Founded Nonna Tina’s: gold at Australia’s Best Pie & Pastie Competition 2023 and corporate catering for teams at TikTok, Stan, Airtasker and DocuSign
- Turned one trade expo into more than 300 buyer leads
What we usually see
The gaps that come up most often, and where we start.
Trade show leads go cold
The stand is the easy part. Follow-up is where the money is.
Too many channels, one process
Retail, wholesale and direct buyers need different journeys.
Selling to the wrong person
The person who orders isn’t always the person with the title.
Proof nobody sees
Awards and reviews that never make it into the sales process.
How we can help
Lead it
Fractional Leadership
A senior Head of Sales, Head of Marketing or both, a few days a month.
Explore →Skill it
Coaching & Workshops
Coaching and workshops for founders, sellers and teams.
Explore →Build it
Custom builds
Scoped with you, built by trusted partners using AI.
Explore →Tools that often fit: HubSpot, Klaviyo, Shopify, Canva, Calendly, Xero. See every tool in the tool directory.
Keep exploring
Related results
Useful reading and tools
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How healthy is your brand’s funnel?
Score your marketing, sales and post-sale funnel in three minutes.
FAQ
Frequently asked questions
Does Promptwise Advisory work with fmcg and food businesses?
Yes. Early career in sales and marketing at Coca-Cola. Founded Nonna Tina’s: gold at Australia’s Best Pie & Pastie Competition 2023 and corporate catering for teams at TikTok, Stan, Airtasker and DocuSign.
What are the most common sales and marketing gaps in fmcg and food?
Trade show leads go cold: the stand is the easy part. Follow-up is where the money is. Too many channels, one process: retail, wholesale and direct buyers need different journeys. Selling to the wrong person: the person who orders isn’t always the person with the title.
How much does it cost to work with Promptwise Advisory?
A$250 an hour, ex GST, for coaching and sessions, and fractional leadership from 10 hours a month. The first 30-minute chat is free.
Want to talk about your business?
Book a free 30-minute chat. You’ll leave with a clear next step either way.